Brand Tone

Inspirational, Spiritual, Empowering, personal, authentic, professional, and entrepreneurial.

Brand Values

• •Female Empowerment
• •Authenticity and Originality
• •Spirituality and Energy
• •Quality and Local Craftsmanship
• •Community and Generosity

Best Practices

• •Speak from the 'I': Always write as ZAÏMA. Using a personal, first-person narrative ('My mission is...', 'This piece represents...') strengthens the authentic connection between the artist and her audience.
• •Use an Empowering Lexicon: Consistently integrate keywords from the brand's value system: goddess, power, divine, energy, sacred, vibrant, connection, transformation, warrior, light.
• •Tell the Story Behind the Art: Never just show a product. Explain the inspiration, the emotion, or the symbolic meaning behind each piece to add depth and value.
• •Balance the Spiritual with the Tangible: While the brand is spiritual, ground the copy in tangible benefits. For clothing, mention comfort and quality. For art, mention it comes with a certificate of authenticity and professional hanging system.
• •Address the 'Why': Every piece of content should connect back to the core mission: empowering women. Whether selling a dress or giving advice, frame it as a tool to help women feel more confident, powerful, or creative.

Social Perception

Customers see the brand as a source of high-quality, unique, and beautiful products that make them feel confident and special, appreciating the direct connection to a local artist. The broader audience perceives ZAÏMA as a talented, ambitious, and inspiring figure, viewing her as both a creative force and a mentor. Her art is consistently described as beautiful, powerful, and vibrant, often evoking awe and emotional connection.

Copy Examples

• •Meet 'Divine Union.' This piece came to me in a wave of serene energy, a reminder that our greatest strength lies in balancing our light and shadow. It’s about embracing every part of your story to connect with the goddess within. May she bring a powerful sense of peace and wholeness to your space. ✨ #ArtByZaima #SacredFeminine #SpiritualArt
• •Why blend in when your soul is a masterpiece? Wear art that feels as vibrant as you are. Our new collection of leggings and dresses, featuring prints from my original paintings, is made with love right here in Quebec. Feel powerful, comfortable, and uniquely you. Shop the collection now.
• •An Invitation to Awaken Your Power. This month, my studio has been filled with the energy of creation. Each brushstroke is a channel for the powerful, divine feminine energy that resides in all of us. I've just released three new original works, each with its own story of empowerment and transformation. Click here to see how they can bring this vibrant energy into your home.
• •They told me my art was 'too much.' Too bold, too colorful, too spiritual. For years, I listened. But your power isn't in pleasing others; it's in being unapologetically you. To every artist watching: Your voice matters. Your art is valid. Keep creating. #ArtistMindset #FemaleArtist #Empowerment
• •The 'Warrior of Light' Print. This isn't just a print; it's a daily mantra. Inspired by the mythic goddesses who ruled with both grace and strength, this piece is a tribute to the resilient spirit within every woman. Printed on archival-quality paper to preserve its vibrant energy, let 'Warrior of Light' be a source of inspiration and power in your sacred space.