Brand Tone

Passionate, Evocative, and Authentic

Brand Values

• •Emotional Connection
• •Celebration of Beauty
• •Artistic Integrity
• •Shared Experience

Best Practices

• •Lead with Emotion, Follow with Detail: Always start by describing the feeling or story of the artwork. Technical details like dimensions and materials should support, not dominate, the narrative.
• •Use Sensory Language: Incorporate words that appeal to sight and touch. Phrases like 'rich, tactile surface,' 'velvety blues,' 'layers of texture,' and 'sun-drenched hues' make the art more tangible for an online audience.
• •Tell the Story Behind the Art: Whether it’s a brief anecdote about the inspiration or a description of the creative process, sharing the 'why' behind each piece reinforces the brand's authenticity and creates a stronger connection.
• •Maintain a Personal and Direct Voice: Write as the artist. Use 'I' and 'you' to create a direct conversation with the audience. This makes the brand feel personal and approachable, rather than corporate.
• •Encourage Interaction: End posts and communications with open-ended questions. Ask your audience how the art makes them feel, what it reminds them of, or what they see. This fosters a community and reinforces the value of shared experience.

Social Perception

The public perceives Art By Youssef Khalil as a high-quality, emerging art brand driven by a talented and genuine artist. Customers and followers see the art as not just a product, but a piece of the artist's passion. The brand is viewed as sincere and is respected for its focus on creating emotionally impactful works. There is a clear appreciation for the personal stories and transparency shared by the artist.

Copy Examples

• •This piece is where the chaos of the city meets the calm of a fading sunset. Each layer of texture tells a story of a day lived to its fullest. What memories does this palette evoke for you? Let the colors speak. #ArtByYoussefKhalil #OilPainting #CityscapeArt #EmotionalArt #TorontoArtist
• •‘Azure Dream’ is more than a painting; it’s an invitation to lose yourself in the deep blues of the ocean and the warmth of a forgotten memory. Created with rich oil paints, its tactile surface beckons you to trace the journey of each brushstroke. Bring home not just art, but a feeling of serene escape.
• •Your walls are waiting for a story. Discover the vibrant, texture-rich world of Art By Youssef Khalil. Each original painting is a burst of emotion, ready to transform your space and inspire your days. Explore the collection and find the piece that speaks to you. Shop now.
• •Hello [Name], I’ve poured my heart into a new series of paintings inspired by the quiet power of nature's mornings. It’s a collection about new beginnings and silent joys. I’m thrilled to share it with you first. Step into ‘The Dawn Collection’ and feel the warmth.
• •Youssef Khalil doesn’t just paint; he translates emotions into color and texture. Based in Toronto, his work is a testament to finding joy in the everyday and wonder in the overlooked. Each canvas is a piece of his journey, offered to you to continue in yours.