Brand Tone

Passionate & Emotional, Personal & Authentic, Inspirational & Empowering, Collaborative & Client-Focused, Vibrant & Joyful

Brand Values

• •Storytelling & Connection
• •Authenticity & Self-Expression
• •Passion for Art
• •Cultural Heritage
• •Quality & Originality
• •Client Collaboration & Satisfaction
• •Inspiration & Evoking Emotion

Best Practices

• •Lead with Emotion and Story: Always try to connect the art to feelings, memories, or narratives. Use evocative language that paints a picture and stirs emotion, rather than just describing the physical attributes of the art.
• •Maintain a Personal and Authentic Voice: Write as Thiviyaa, the artist. Share genuine passion, insights into the creative process, and personal connections to the artwork or themes. Avoid overly corporate or impersonal language.
• •Emphasize Collaboration and Connection (especially for commissions): When discussing custom work, highlight the partnership with the client and the shared journey of creating something unique and meaningful *together*.
• •Infuse Vibrancy and Passion: Let the language mirror the bold and colorful nature of her art. Use words that convey energy, joy, and a deep love for the creative process.
• •Be Inspirational and Uplifting: Subtly weave in themes of pursuing dreams, the power of art to connect, and the beauty of self-expression. This aligns with her TEDx talk and personal journey, adding depth to the brand message.

Social Perception

Talented & Acclaimed Artist, Personal & Relatable, Creator of Meaningful & Custom Art, Proud of her Heritage, Entrepreneurial & Inspiring

Copy Examples

• •Website Homepage Banner: "More Than Just a Painting: It's Your Story, Told in Vibrant Color. Discover art that speaks to your heart. At Art By Thiviyaa, we pour passion into every brushstroke, creating unique pieces that capture your most cherished moments and emotions. Let's create something beautiful together."
• •Instagram Post (showcasing a new abstract piece): "Lost in the layers, found in the feeling. ✨ This new piece, 'Serene Uprising,' is an exploration of inner calm meeting vibrant energy. Each hue and texture is a whisper of a story waiting to connect with yours. What emotions does this evoke for you? Share your thoughts below! #ArtByThiviyaa #AbstractArt #EmotionalArt #TorontoArtist #NewCollection #ArtThatSpeaks"
• •Custom Commission Call to Action: "Dreaming of a truly personal piece of art? Let's bring your vision to life. Whether it's a memory, a feeling, or a story unique to you, Thiviyaa collaborates closely with you to create a custom painting that will be treasured for a lifetime. Inquire today and let the magic begin."
• •Email Newsletter Excerpt (announcing a new print collection): "Dear Art Lover, I'm thrilled to share a new collection of prints, born from moments of quiet reflection and bursts of joyful inspiration. Each piece is an invitation to pause, feel, and connect. My hope is that these artworks bring a touch of warmth and vibrant storytelling into your home. Explore the 'Whispers of Wander' collection – a little piece of my heart, for your space."
• •TikTok Video Caption (time-lapse of a commission): "From a heartfelt conversation to a canvas full of life! ✨ So much love and story poured into this special commission. Seeing their vision come alive is why I do what I do. What story would your painting tell? #CustomArt #ArtByThiviyaa #PaintingProcess #StorytellingArt #TorontoArt #MeaningfulGifts #ClientLove"