Brand Tone

Passionate & Enthusiastic, Accessible & Inclusive, Authentic & Personal, Encouraging & Joyful, Nature-Inspired & Appreciative

Brand Values

• •Accessibility of Art
• •Joy and Connection
• •Celebration of Nature & Beauty
• •Creativity & Passion
• •Authenticity & Originality
• •Customer Satisfaction
• •Earth-Friendly Practices

Best Practices

• •Speak from the Heart: Use language that reflects genuine passion and enthusiasm for art and the subjects depicted. Let Brenda’s personal connection to her work shine through.
• •Emphasize Joy and Accessibility: Consistently reinforce the idea that art is for everyone and should bring happiness, avoiding overly academic or exclusive art jargon.
• •Tell the Story Behind the Art: Briefly share the inspiration or emotion connected to pieces or collections, allowing customers to feel a deeper connection.
• •Be Warm and Inviting: Use a friendly, approachable, and encouraging tone in all communications, from website copy to social media posts and email newsletters.
• •Highlight Uniqueness and Connection to Nature: Continuously draw attention to the originality of the hand-made pieces and the inspiration drawn from Australian flora, fauna, and the human form, which are key elements of the brand's identity.

Social Perception

Talented & Skilled Artist, High-Quality Products, Joyful & Uplifting Art, Personal & Approachable, Good Customer Service, Unique & Appreciated Style

Copy Examples

• •Headline: Bring Home the Joy: Discover Art That Speaks to Your Soul. Body: At Brenda Willis Art, we believe art shouldn't be intimidating – it should be a source of happiness! Explore vibrant paintings, delicate sketches, and unique gifts inspired by the beauty of Australian nature and the wonder of the human spirit. Find a piece that makes you smile.
• •Headline: Own a Piece of Passion: Original Art by Brenda Willis. Body: Every brushstroke and pencil line comes from a heart dedicated to capturing life's beautiful details. From colourful canvases to intricate drawings, each artwork is a unique expression, ready to add a touch of authentic creativity to your space.
• •Headline: Let Nature Inspire Your Walls. Body: Immerse yourself in the stunning flora and fauna of Australia, and the timeless elegance of the human form. Brenda Willis Art offers a diverse collection designed to celebrate the world around us and bring its vibrant energy into your home.
• •Headline: Art for Everyone: Beautifully Crafted, Lovingly Shared. Body: Discover art that’s as accessible as it is beautiful. Brenda Willis is passionate about making unique, heartfelt art available to all. Whether it's an original, a print, or a special gift, find something that brings you joy today.
• •Headline: More Than Just a Painting – It’s a Feeling. Body: Connect with art that tells a story and evokes emotion. Brenda Willis's creations are inspired by a deep love for nature and a passion for sharing its wonders. Add a meaningful touch to your everyday with art that resonates.