Brand Tone

Inspirational, Personal, and Whimsical.

Brand Values

• •Creativity
• •Authenticity
• •Joy
• •Connection

Best Practices

• •Lead with Storytelling: Every piece of copy, from product descriptions to social media posts, should have a narrative element. Share the inspiration, the process, or the feeling behind the art to create a deeper connection with the audience.
• •Maintain a Personal and Accessible Tone: Write as if you are speaking to a friend. Use "I" and "you" to foster a direct and intimate conversation. This reinforces the authenticity of the brand.
• •Use Evocative and Sensory Language: Describe the art in a way that appeals to the senses and emotions. Use words that convey the mood, texture, and energy of the piece. Phrases like "rejuvenating world" and "vibrant colors" help the audience to experience the art more fully.
• •Highlight the "Why" Behind the Brand: Remind your audience of the brand's core values. Weave in themes of creativity, joy, and authenticity into your copy to reinforce what Art by Natalie Taylor stands for.
• •Ensure Visual and Textual Cohesion: The whimsical, colorful, and joyful aesthetic of the art should be reflected in the copy. Use positive and uplifting language that matches the visual identity of the brand across all platforms.

Social Perception

High-Quality, Authentic, and Uplifting.

Copy Examples

• •Meet 'Ophelia Caught a Piranga Orangé.' This piece was born from a memory of a trip to Spain, the sound of a Chavela Vargas song on repeat, and the romantic architecture of Barcelona. It’s amazing how a single moment can inspire a world of color and whimsy. I hope she brings a little bit of that magic into your home. #artbynatalietaylor #originalart #artoftheday #creativeprocess
• •Bring the serene and joyful energy of 'Summer in Provence' into your space. This high-quality giclée print captures the vibrant colors and delicate details of the original painting. It's more than just a piece of art; it's a daily reminder to find beauty in the simple things and to let your imagination wander. Perfect for brightening up a cozy corner or as a heartfelt gift for someone special.
• •A new collection, a personal story, and a little bit of studio magic ✨
• •Art that tells a story. Welcome to a world of color, whimsy, and heartfelt creativity.
• •Dreaming of far-off places and artistic muses. My 'Lady Birds + Vases' collection is inspired by travels through Europe and a desire to capture fleeting moments of beauty. Each piece is a testament to the joy of creation. #artinspiration #homedecor #walldecor #natalietaylorart