Brand Tone

Inspirational, Spiritual, and Welcoming

Brand Values

• •Creativity and Self-Expression
• •Positivity and Joy
• •Community and Connection
• •Empowerment, especially Female Empowerment
• •Mindfulness and Self-Care

Best Practices

• •Lead with "You" and "Your": Frame copywriting around the customer's experience and benefit. Instead of "I made this," use "This was made for you to feel..." This makes the tone more welcoming and inclusive.
• •Use Empowering Verbs: Incorporate action-oriented, positive verbs like "unleash," "discover," "celebrate," "connect," "embrace," and "cultivate" to maintain an inspirational tone.
• •Weave in the "Why": Always connect the product back to the core values. It's not just a painting; it's an expression of "joyful energy." It's not just a deck of cards; it's a "tool for self-care."
• •Stay True to the Spiritual-Lite Language: Continue using words like "energy," "divine," "soul," "journey," and "mindful." This language reinforces the brand's niche without becoming overly dogmatic.
• •Maintain Authenticity Through Storytelling: Regularly share Monica's personal story, the inspiration behind a piece, or testimonials from event attendees. This humanizes the brand and reinforces its genuine, artist-led perception.

Social Perception

An artist-led brand focused on positive, uplifting, and spiritually-attuned products and experiences. Perceived as Authentic, Niche-Focused, and Community-Oriented.

Copy Examples

• •Let the colors speak to you. ✨ This new piece is all about capturing that spark of joy and the wild energy of life. What feelings does it bring up for you? Let me know in the comments! #ArtbyMo #VibrantEnergy #JoyfulArt #SelfExpression
• •Start your day with intention. Our Art by Mo Affirmation Deck is more than just beautiful art; it's a tool for self-love and resilience. Each of the 52 cards is a daily reminder of your power. Tap to bring more positivity into your life. #ArtAffirmation #MindfulLiving #SelfCareTools #ArtbyMo
• •Connect, Create, and Celebrate You. Join our next 'Divine Energy' Paint & Sip event! Unleash your inner artist in a fun, welcoming space while enjoying a complimentary drink. No experience needed—just good vibes. Book your spot today! #PaintAndSip #CreativeNightOut #GirlsNight #ArtbyMo
• •Subject: A little more joy for your journey... Hi [Customer Name], we loved having you at our last event! To keep the positive energy flowing, we wanted to share the inspiration behind our bestselling Art Affirmation Deck. It was created to be a moment of peace and power in your day. Discover the full collection and find a piece that speaks to your soul. #ArtbyMo #PositiveEnergy
• •Art is more than what you see on a canvas—it's a way to connect with your truest self. Every color, every brushstroke is a piece of that journey. 🎨 #ArtbyMo #CreativeJourney #MindfulArt