Brand Tone

Empowering, community-centric, urban, and purpose-driven with a raw, street-art edge.

Brand Values

• •Environmental Responsibility
• •Creative Freedom
• •Authenticity and Locality
• •Action-Oriented Energy

Best Practices

• •Balance the raw urban aesthetic with clear ethical messaging about ocean conservation.
• •Use active and high-energy verbs to reflect the movement of the Fighting Kangaroo motif.
• •Connect local artistic pride with the global mission of environmental impact.
• •Employ sensory language that evokes the visual and physical textures of street art.
• •Maintain a direct 'You' perspective to build a personal connection and lower barriers for artists.

Social Perception

The brand is seen as a 'Cool-with-a-Cause' entity, acting as a modern, authentic alternative to traditional design houses for the younger, urban demographic.

Copy Examples

• •Wear the art, save the sea. Every piece you grab from art by life helps us pull plastic out of the ocean. Urban style meets a cleaner planet.
• •Got a vision but no platform? Our studio is built for you. Share your art, minimize your risk, and let's show the world what local talent looks like. Join the movement today.
• •Bring the heat to the streets. The Fighting Kangaroo collection is here to shake things up. Bold designs for those who don't just stand still.
• •Your brand, our street-style DNA. From custom stickers to iconic logo variants, we develop designs that don't just sit there—they speak. Let's build your visual identity.
• •Street art isn't just on walls; it's a lifestyle. At art by life, we are turning local creativity into global impact. Are you in?