Brand Tone

Warm, Whimsical, Authentic, and Inspirational

Brand Values

• •Joy and Wonder: A core aim is to bring happiness and a sense of magic into people's lives and homes through her art.
• •Connection: Connection with nature, with human emotions (love, connection), and with her audience through shared stories and art.
• •Authenticity & Storytelling: Each piece often has a narrative, and her personal journey and inspirations are openly shared.
• •Simplicity & Minimalism: While her subjects can be detailed, the "one-line" technique and overall aesthetic often emphasize elegance in simplicity and capturing the essence of the subject.
• •Creativity & Self-Expression: Encouraging others to find their creative voice and appreciate the artistic process.
• •Quality: Emphasis on high-quality prints and art products.

Best Practices

• •Tell Stories: Weave narratives into your descriptions, posts, and even 'About' sections. Share the inspiration behind pieces, the process, or the emotions you aim to evoke. This aligns with Hanna's stated passion for storytelling.
• •Use Warm and Inclusive Language: Employ words that are inviting, friendly, and make the audience feel like part of a community (e.g., "lovely friend," "we," "together"). Avoid overly formal or technical jargon.
• •Embrace Whimsy and Positivity: Let the playful and joyful nature of the art shine through in your words. Use evocative and imaginative language. Focus on the positive emotions the art brings (joy, wonder, peace).
• •Be Authentic and Personal: Share genuine thoughts, inspirations, and even behind-the-scenes glimpses. As the artist is the brand, letting her personality come through builds trust and connection.
• •Maintain Consistency Across Platforms: While the format may change (e.g., short captions on TikTok vs. longer blog posts), the core tone – warm, whimsical, authentic, inspirational – should remain consistent to build a strong, recognizable brand voice.

Social Perception

Customers and followers highly value the distinctive "one-line" art style, finding it unique and captivating. The art is perceived as emotionally uplifting, bringing joy, calmness, and a sense of wonder. People connect with the themes of nature, love, and animals. There's an appreciation for the skill involved in her technique and the quality of the products offered. Hanna Lee Tidd is seen as an approachable and genuine artist, which fosters a loyal community around her brand. Her willingness to share her process and inspirations makes her relatable. Her art is often purchased for home decor and as thoughtful, personalized gifts, especially the custom portraits.

Copy Examples

• •Instagram Post (New Artwork): Lost in the gentle dance of this new piece, 'Whispers of the Wildwood.' ✨ I tried to capture that quiet moment when nature tells its secrets. Each line flows from a feeling of peace and connection to the earth. Hope it brings a little bit of that magic to your day too! What do you feel when you see it? #ArtByHannaLeeTidd #OneLineArt #NatureInspired #WhimsicalArt #Storytelling
• •Website Product Description (Custom Pet Portrait): Celebrate your furry best friend with a truly unique, hand-drawn one-line portrait! Together, we'll capture their adorable quirks and loving essence in a piece that’s as special as they are. More than just a portrait, it's a heartwarming story told in a single, flowing line – a beautiful keepsake to cherish or a deeply personal gift. Let's create something magical together! [Link to order]
• •Email Newsletter Subject: A Little Spark of Joy for Your Inbox! ✨ Hello lovely friend! Just wanted to share a peek into my studio this week – a world filled with blooming ideas and whimsical creatures taking shape. Plus, a little story about where the inspiration for my latest collection came from (hint: it involves a curious fox and a starlit night!). Click through to catch up and maybe find a little something to brighten your space. [Link to Blog/New Arrivals]
• •Facebook Ad (Promoting Prints): Bring warmth and wonder into your home with art that tells a story. 🏡 My one-line creations are inspired by the beauty of nature and the magic in everyday moments. Printed on high-quality paper, each piece is designed to spark joy and conversation. Find your new favorite today! Shop prints by Hanna Lee Tidd. [Link to Shop]
• •TikTok Video Caption (Showing Art Process): Watch this little bird come to life with just one continuous line! 🐦✨ Loved getting lost in this flow. What should I draw next? Let me know in the comments! #ArtProcess #OneLineDrawing #HannaLeeTiddArt #CreativeFlow #WhimsicalArtist