Brand Tone

Ethereal, Personable, and Passionate. Gentle, dreamy, and personal, with a friendly and approachable manner. Often shares personal inspirations and expresses gratitude, infused with a sense of passion for the craft and fandoms.

Brand Values

• •Craftsmanship & Quality
• •Community & Connection
• •Fandom & Shared Passion

Best Practices

• •Maintain a Personal and Grateful Tone: Always write from a personal perspective. Use "I" and "my" to describe the art and the process. Regularly express gratitude to the community for their support, which reinforces the brand's approachable and humble nature.
• •Use Evocative and Thematic Language: Incorporate words that align with the ethereal and dreamy art style. Phrases like "celestial," "magic," "whispers of," "dream-like," and "ethereal glow" enhance the brand's established aesthetic and create a more immersive experience for the customer.
• •Highlight Quality and Craftsmanship: In product descriptions, emphasize the care and quality that go into each item. Mention details like "vibrant colors," "durable materials," "meticulously crafted," and "packaged with care" to build trust and justify the premium nature of the products.
• •Engage Directly with Fandoms: Reference characters, series, and fandom-specific terms (like "oshi" or the names of VTuber fanbases) to show genuine understanding and passion. This creates an immediate and strong connection with the target audience, making them feel seen and understood.
• •Create a Consistent Cross-Platform Narrative: While the tone can be slightly more informal on platforms like Twitter, the core values of passion, community, and quality should remain consistent. Use similar visual branding and messaging across all channels to build a cohesive and recognizable brand identity. Share behind-the-scenes content, such as work-in-progress shots or order-packing videos, to further strengthen the personal connection with the audience.

Social Perception

Highly Positive and Respected. Customers consistently rate products with 5 out of 5 stars, citing beautiful art, excellent product quality, and secure packaging. Cauli herself is described as "kind," "friendly," and a "hard worker." Perceived as a reliable and high-quality artist-run business deeply integrated and respected within its niche communities.

Copy Examples

• •Catch a falling star and hold it in your hands. ✨ Our new 'Celestial Dream' print is here to bring a piece of the cosmos into your space. Inspired by late-night wonder and the magic that connects us all. Available now in the shop. Link in bio to find your light.
• •Carry a little bit of magic with you wherever you go. This meticulously crafted acrylic charm features [Character Name] in a serene moment, captured with vibrant colors and a touch of sparkle. Perfect for adorning your ita-bag, keys, or backpack, it’s a small treasure for a dedicated fan. Made with love and durable materials to join you on all your adventures.
• •The shop is now live! 🌸 Thank you so much for your patience. I've restocked some of your favorites and added a few new creations I poured my heart into. I’m so excited to share them with you! Your support means the world. #artbycauli #artistalley #shopupdate
• •Subject: A Note of Thanks & A Peek at What's New Hi everyone, I just wanted to take a moment to thank you for being a part of this journey. Seeing you connect with my art at conventions and online is what inspires me every day. As a special thank you, here’s an exclusive look at my upcoming [Product Line] collection, inspired by [Inspiration]. I hope you love it as much as I loved creating it.
• •Hello, [City Name]! I'm so excited to be at [Convention Name] this weekend at Booth #123! Please come by and say hello—I'd love to meet you! I'll have new prints, charms, and maybe even a few surprises. Let's celebrate our favorite characters together!