Brand Tone

Whimsical and Joyful, Personal and Relatable, Passionate and Advocating, Appreciative and Kind, Creative and Detailed

Brand Values

• •Celebrating the Overlooked/Underdogs
• •Connection to Nature and Wildlife
• •Authenticity and Self-Expression
• •Joy and Whimsy
• •Quality and Care
• •Community Building
• •Empathy and Acceptance

Best Practices

• •Embrace Whimsy and Positivity: Use playful, joyful, and uplifting language. Focus on the magic, charm, and beauty of the subjects, even when discussing "underdogs."
• •Share Personal Connection (Authenticity): Weave in personal anecdotes, inspirations, or why certain animals are significant. This reinforces the "artist-run small business" feel and authenticity.
• •Advocate Gently: Highlight the value of overlooked animals and the mission to showcase their beauty, but do so in an inviting and educational rather than preachy way.
• •Maintain a Friendly and Approachable Voice: Write as if speaking to a friend or fellow nature enthusiast. Use warm, kind, and appreciative language, especially in customer interactions and community posts.
• •Focus on Joy and Wonder: Emphasize how the art can bring happiness, color, and a sense of wonder to the collector's life and space. Connect the art to emotions and positive experiences.

Social Perception

Talented and Unique Artist, High-Quality Artwork, Kind and Professional, Advocate for the Unappreciated, Source of Joy and Beauty, Growing and Engaging Online Presence

Copy Examples

• •Instagram Post (Image: Colorful Raccoon Print): "Meet the mischief-maker, the masked marvel, the magnificent raccoon! 🦝✨ So often misunderstood, these clever critters have a special kind of charm. My art aims to shine a light on the beauty of the overlooked, reminding us that every creature deserves a little love. Bring some whimsical wildlife into your home! Shop the 'Trash Animals' collection – link in bio. #ArtByAmandaLanford #WhimsicalWatercolor #RaccoonArt #SupportSmallArtist #AnimalArt"
• •Facebook Ad (Carousel of various animal prints): "Art for the Young at Heart! 💖 Explore vibrant, whimsical wildlife prints by Amanda Lanford. From majestic wolves to playful opossums, find the perfect piece to brighten your world and celebrate the extraordinary in nature. Each order packed with care by the artist herself. ✨ Shop now and get a free sticker with your order! amandalanford.com #AmandaLanfordArt #WildlifeArt #ColorfulHome #ArtPrints #ShopSmall"
• •TikTok Video Teaser (Showing process of a bat painting): "Who said bats can't be beautiful? 🦇💜 Working on a new 'Night Flight' piece, celebrating these amazing creatures of the night! Stay tuned for the reveal. What's your favorite nocturnal animal? Let me know below! 👇 #ArtProcess #WatercolorPainting #BatArt #WhimsicalArt #AmandaLanford #WildlifeArtist #CreativeJourney"
• •Email Newsletter Snippet (Subject: A Little Joy for Your Inbox 💌): "Hi [Collector's Name], just like you, I believe there's magic in the creatures often unseen. This month, I'm thrilled to share a new addition to the Southwest Critters family – the ever-watchful Burrowing Owl! Plus, a little story about what makes these underdogs so special to me. Click here to see the new art and read the blog! [Link] Thank you for being part of this journey. Your support means the world! With warmth, Amanda."
• •Product Description (For an Opossum Print): "Shine a little light on the wonderfully whimsical opossum! Often misunderstood, this resilient creature is a true underdog of the animal kingdom, and a personal favorite of mine. This fine art print captures its unique charm with vibrant watercolors and a touch of magic. Perfect for adding a pop of color and personality to any room, and a gentle reminder that there's beauty in being different. Printed on high-quality archival paper, ready to frame and bring joy to your space. #OpossumArt #WhimsicalWildlife #AmandaLanfordArt #CelebrateDifference #AnimalIllustration"