Brand Tone

Personal and Passionate, Customer-centric and Reassuring, Professional and Skill-Oriented, Encouraging and Educational, Sentimental and Gift-Oriented

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Passion for Art
• •Trust and Transparency
• •Personalization and Uniqueness
• •Accessibility

Best Practices

• •Emphasize the "Handmade" and "Artisan" Aspect: Consistently use words like "hand-drawn," "handmade," "artist," "crafted," "masterpiece" to reinforce the quality and personal touch.
• •Focus on Emotion and Memory: Use language that evokes sentimentality, connection, and the value of preserving memories (e.g., "cherished moments," "timeless treasure," "heartfelt gift," "lasting memories").
• •Maintain a Reassuring and Trustworthy Voice: Remind customers about the satisfaction guarantee, unlimited revisions, artist skill, and secure process to build confidence.
• •Speak from a Place of Passion: Let the love for art and the joy of creating for others shine through. Share the "why" behind the brand.
• •Keep it Personal and Approachable: While professional, ensure the language feels warm and inviting, reflecting the personal touch of a custom art service. Use "you" and "your" to speak directly to the customer.

Social Perception

Trusted source for high-quality, personalized handmade sketches. A leading and value-for-money service in its niche. Not just a service provider but also an educator and contributor to the art community. A go-to for thoughtful and sentimental presents.

Copy Examples

• •Headline: Capture Your Forever Moment. Body: Turn your cherished photo into a timeless, hand-drawn pencil portrait. Our artists pour passion into every detail, creating a unique masterpiece you’ll treasure for a lifetime. Order yours today and see the magic unfold.
• •Headline: The Gift That Speaks Volumes. Body: Looking for a truly special gift? A custom pencil sketch from Art Beniwal is more than just a portrait; it’s a heartfelt memory, beautifully handcrafted. Perfect for birthdays, anniversaries, or just because. Give a gift they’ll never forget.
• •Headline: Your Memories, Masterfully Sketched. Body: From a beloved pet to a precious family moment, our skilled artists transform your photos into stunning pencil art. With our 100% satisfaction guarantee and unlimited revisions, you're sure to love your custom portrait.
• •Headline: Passion. Precision. Pencil. Body: At Art Beniwal, art is our soul. Founded on a love for portraiture, we deliver premium, hand-drawn sketches that capture the essence of your subject. Experience the dedication in every stroke.
• •Headline: Don't Just Give a Gift, Give an Heirloom. Body: Imagine their joy unwrapping a stunning, personalized pencil sketch of a moment you both cherish. At Art Beniwal, we make it easy to create a unique and timeless piece of art that will be treasured for generations. Preview your artwork and approve every detail!