Tono de Marca

Friendly, Encouraging, and Playful

Valores de Marca

• •Creativity and Self-Expression
• •Fun and Enjoyment
• •Accessibility and Inclusivity
• •Shared Experiences and Connection
• •Quality and Sustainability

Mejores Prácticas

• •Use Encouraging and Inclusive Language: Always use words that empower the customer, such as "create," "discover," "your own," and "unleash." Frame the activity as accessible to everyone, regardless of age or skill.
• •Focus on the Experience, Not Just the Product: Highlight the feelings associated with the activity—joy, relaxation, connection, and fun. Sell the "creative timeout" and the "unique memories" as much as the bear kit itself.
• •Showcase User-Generated Content: Regularly feature photos and videos from customers on social media and the website. This reinforces the community aspect and provides authentic social proof, letting happy customers communicate the brand's value in their own voices.
• •Maintain a Playful and Enthusiastic Voice: Use positive and high-energy words. Emojis can be used appropriately on social media to add to the friendly and fun tone. The language should reflect the vibrant, colorful nature of the product.
• •Be Clear and Simple: Avoid technical art jargon. Explain the process in simple, easy-to-understand steps to reinforce the message that this activity is for everyone, not just for trained artists.

Percepción Social

The public perceives Art Bear Concept as a provider of a novel, enjoyable, and highly engaging creative hobby. Customers see it as a perfect activity for children and a unique gift idea. The association with the viral TikTok trend lends the brand a modern and trendy image. Reviews consistently praise the product's quality and the fun factor, positioning the brand as a reliable source for a positive and creative experience. The brand is seen as facilitating not just a product, but a memorable event or a moment of personal creative escape.

Ejemplos de Copy

• •Unleash your inner artist! ✨ Watch colors flow and transform into a unique masterpiece with our Art Bear Concept kits. No experience needed—just your imagination. Ready to create your own? Tap to shop now!
• •Your Creative Escape Awaits. Discover the joy of fluid art with our all-in-one DIY Bear Painting Kits. Perfect for a relaxing solo session, a fun family weekend, or your next group event. Get 10% off your first order with code: WELCOMEARTBEAR.
• •Planning a birthday party? 🥳 Make it unforgettable with an Art Bear Painting Party! It's creative, it's fun for all ages, and everyone gets to take home their own unique bear. Swipe up to learn more about our party boxes!
• •The perfect gift for the creative soul. Our Art Bear Painting Set includes everything you need to design a stunning, one-of-a-kind fluid art bear. With high-quality, low-odor acrylic paints and sustainable accessories, it's a gift that's both fun and thoughtful.
• •Stuck in a creative rut? We've got the cure! Dive into the mesmerizing world of fluid art. Our DIY kits are designed to help you de-stress, have fun, and create a beautiful piece of decor for your space. Find your flow with Art Bear Concept.