Brand Tone

Professional & Academic, Supportive & Community-Oriented, Authoritative & Curated, Educational & Informative, Inclusive & Diverse

Brand Values

• •Artistic Excellence & Quality
• •Community & Networking
• •Artist Support & Promotion
• •Education & Resourcefulness
• •Accessibility & Connection
• •Integrity & Transparency
• •Evolution & Responsiveness

Best Practices

• •Maintain Professionalism: Use clear, articulate language. Avoid slang, overly casual phrasing, or hyperbole. The focus should be on the art and the artists' achievements.
• •Emphasize 'Juried' and 'Peer-Reviewed': These terms are central to Artaxis's identity and convey quality and credibility. Consistently highlight this aspect when describing the artist network.
• •Highlight Community and Support: Frame Artaxis as a collective endeavor and a supportive network. Use words like 'community,' 'network,' 'connect,' 'support,' and 'collaboration.'
• •Be Informative and Resource-Oriented: Position Artaxis as a go-to source for information, education, and opportunities within contemporary ceramics. Clearly state benefits for different audience segments (artists, educators, students).
• •Use Artist-Centric Language: Focus on the artists, their work, and their development. Share testimonials and success stories when appropriate to illustrate the impact of Artaxis.

Social Perception

For Artists: Perceived as a reputable and valuable platform for gaining exposure, connecting with peers, and accessing opportunities. Membership is seen as an affiliation with a strong group of self-juried artists. For Educators/Students: Highly regarded as an essential and credible resource for research, teaching, and discovering contemporary ceramic art and artists. For Curators/Gallerists: Seen as a reliable source for discovering artists and organizing exhibitions. General Arts Community: Recognized as a significant non-profit organization dedicated to the promotion and enrichment of contemporary ceramics and sculpture. It's viewed as a serious, professional entity rather than a commercial gallery.

Copy Examples

• •Headline: Discover Juried Excellence in Contemporary Ceramic Art. Body: Artaxis.org is your premier online resource, connecting you to a global network of peer-reviewed artists. Explore innovative works, delve into artist statements, and engage with the forefront of the ceramics field.
• •Headline: Artists Supporting Artists: Join the Artaxis Community. Body: Become part of an evolving, independent network dedicated to promoting diverse artistic practices. Artaxis.org offers visibility, networking, and educational programs to elevate your work and connect you with the global ceramics community. Apply today.
• •Headline: An Essential Educational Resource for Contemporary Ceramics. Body: Educators and students: Artaxis.org provides unparalleled access to thousands of high-quality images, artist CVs, and insightful statements from contemporary ceramic artists worldwide. Enhance your curriculum and research with our curated database.
• •Headline: Support the Future of Ceramic Art. Body: As a non-profit organization, Artaxis.org relies on community support to champion contemporary artists and provide vital educational resources. Your donation helps us foster artistic excellence and enrich the global ceramics field. Give today.
• •Headline: Call for Entries: (Exhibition/Opportunity Name) Body: Artaxis.org invites member artists to submit their work for [Exhibition/Opportunity Name]. We seek to showcase diverse and innovative approaches in contemporary ceramics. Visit our website for submission guidelines and deadlines. Elevate your practice with Artaxis.