Brand Tone

Authentic & Passionate, Community-Focused & Supportive, Knowledgeable & Rider-Centric, Approachable & Friendly, Slightly Edgy & Cool

Brand Values

• •Progression of Skateboarding & Snowboarding
• •Quality & Durability
• •Community Support & Localism
• •Authenticity & Rider-Driven
• •Inclusivity
• •Artistic Expression

Best Practices

• •Speak the Language (Authentically): Use terminology and slang that resonate with the skate and snow community naturally, without forcing it. Show genuine understanding and passion for the sports.
• •Prioritize Community: Regularly highlight local riders, artists, events, and Canadian brands. Frame your products and services as contributions to the health and vibrancy of the local scene.
• •Be Genuinely Helpful & Knowledgeable: Offer real advice, tips, and insights in your content. Go beyond just selling products by educating your audience and helping them make informed choices.
• •Maintain a Voice of Passionate Enthusiasm: Let your love for skateboarding and snowboarding shine through in your words. Your excitement is contagious and builds connection.
• •Stay Inclusive and Welcoming: Ensure your language is open and inviting to everyone, from beginners to experts, and reflects a supportive environment for all members of the community.

Social Perception

Positive & Respected Local Shop, Knowledgeable & Helpful Staff, Supportive of the Community, Quality Products, Inclusive and Welcoming, Long-Standing Presence

Copy Examples

• •Headline: Ride With Us: Quality Gear, Local Heart. Body: At Artavi, we're more than just a shop – we're a community built on a shared passion for skate and snow. We meticulously select every deck, boot, and accessory to ensure you're riding the best, whether you're a seasoned pro or just starting out. Supporting local riders and Canadian brands is in our DNA. Gear up and feel the difference.
• •Headline: Unleash Your Style: Boards & Apparel That Speak Volumes. Body: From fresh Canadian-made decks featuring local artists to the latest tech in snowboard gear, Artavi is your canvas. We believe what you ride and wear is an extension of your creativity. Find your perfect setup and express yourself on the concrete waves and snowy peaks.
• •Headline: Built by Riders, For Riders. Expert Advice, Zero Pretension. Body: Got questions? We’ve got answers – and decades of on-board experience. We’re here to get you dialed in with the perfect gear for your style and ambitions. No gatekeeping, just genuine stoke for helping you shred harder and smarter.
• •Headline: More Than a Shop: We're Your Local Scene. Body: Artavi proudly supports the Victoria skate and snow community through events, sponsorships, and backing initiatives that give back. When you shop with us, you're investing in the culture we all love. Let’s keep building it, together.
• •Headline: From First Push to Powder Days: Artavi Has You Covered. Body: Whether it's your first skateboard or your dream splitboard setup, we stock the quality gear that takes you further. We focus on durability, performance, and brands that live and breathe the mountain and street life, just like us.