Brand Tone

Passionate & Enthusiastic, Personal & Welcoming, Knowledgeable & Expert, Contemporary yet Respectful of Tradition, Aspirational & Quality-Focused, Non-Pretentious

Brand Values

• •Personal Service
• •Quality Sound
• •Curated Selection
• •Customer Experience
• •Authenticity & Passion
• •Value of Brick-and-Mortar
• •Seamless Integration

Best Practices

• •Emphasize Passion for Music: All copy should radiate a genuine love for music and the emotional experience it provides, not just the technical aspects of the gear.
• •Maintain a Personal and Approachable Voice: Use 'we' and address the customer directly ('you'). Keep language welcoming, friendly, and avoid overly technical or elitist terms. Reflect Rob Sutcliffe's stated non-pretentious approach.
• •Highlight Expertise Through Curation and Experience: Instead of just listing features, explain why a product is chosen or how it contributes to a better listening experience. Share insights from audio shows or in-store demos.
• •Balance Lifestyle Aesthetics with Audio Quality: Acknowledge that audio gear is part of a home environment. Showcase how Art et Son’s products offer both superior sound and stylish design that integrates well.
• •Be Consistent Across All Channels: Ensure the tone used on the website (including the 'About Rob' section), social media posts, email communications, and in-store interactions is harmonious and reflects the core values of personal service, quality, and a passion for music.

Social Perception

Respected Retailer, Expert Curation, Focus on Musicality, Approachable Expertise, Associated with Quality Brands

Copy Examples

• •Headline: Rediscover Your Music. Experience Sound That Touches the Soul. Body: At Art et Son, we believe true high-fidelity is about more than just specs; it's about the goosebumps, the memories, the pure joy of listening. Visit our Montreal or Quebec City showrooms and let us guide you to a sound that truly moves you, without the tech talk, just pure musical bliss. Call to Action: Book Your Personal Listening Session Today.
• •Headline: Your Living Room is a Concert Hall Waiting to Happen. Body: We hand-pick audio systems that don't just sound extraordinary—they blend beautifully with your life and style. Art et Son offers curated high-end audio that brings the magic of live performance home, with personalized advice to make it seamless. Call to Action: Explore Our Collections Online or In-Store.
• •Headline: Tired of 'HiFi Hype'? We Speak Your Language: Music. Body: Forget intimidating jargon and pushy sales. Rob and the team at Art et Son are music lovers first. We're here to help you find the perfect audio setup that fits your desires and budget, creating a relaxed space for you to simply listen and connect. Call to Action: Chat with Rob – Your Journey to Better Sound Starts Here.
• •Headline: The Heart of Music? It's in the Midrange. And We're Obsessed. Body: For us, it's all about that midrange magic – where vocals soar and instruments come alive. Art et Son specializes in crafting audio experiences that deliver passion and emotion, not just sound. Discover systems that let the soul of the music shine. Call to Action: Hear the Difference at Art et Son.
• •Headline: Contemporary Sound, Timeless Values. That's Art et Son. Body: We bridge the gap between modern audio convenience and the cherished traditions of two-channel HiFi. Offering stylish, high-quality components and a personal touch, we’re your partners in building an audio system you’ll love for years to come. Call to Action: Visit Us in Mile End, Montreal, or Quebec City.