Brand Tone

Community-Oriented & Welcoming, Passionate & Inspiring, Contemporary & Curated, Respectful of Heritage & Forward-Looking

Brand Values

• •Connection
• •Inspiration & Personal Experience
• •Quality & Mastery
• •Community Engagement
• •Support for Artists
• •Accessibility & Inclusivity (implied)

Best Practices

• •Emphasize Connection: Always highlight the gallery's role in connecting people with art, artists with the community, and visitors with inspiring experiences. Use words like "connect," "share," "community," "together."
• •Maintain a Welcoming & Inspiring Tone: Use inviting and uplifting language. Focus on the positive impact of art and the enjoyable experience of visiting the gallery or viewing art. Avoid overly academic or exclusive jargon.
• •Showcase Local & Regional Talent: Regularly feature and credit the artists. Emphasize their skill, passion, and connection to the region (where applicable). This reinforces the gallery's support for the local art ecosystem.
• •Highlight the "Soul" Aspect: Subtly weave in the idea of art that touches the viewer on a deeper level, that is more than just decorative. Connect this to the "soul" in the gallery's name and its mission to provide "deep personal experiences."
• •Be Authentic and Reflect the Gallery's History & Vision: Acknowledge the gallery's heritage while emphasizing its contemporary direction and community focus. Let the passion of the owner and artists shine through in the language used.

Social Perception

Valued Community Asset, Hub for Local Artists & Art Lovers, Curated & Quality Experience, Resilient & Evolving

Copy Examples

• •Step into Art and Soul Ashland, where creativity thrives and community connects. Discover inspiring works from talented regional artists in a welcoming space designed to stir your soul. Join us for our next First Friday Art Walk! #ArtAndSoulAshland #AshlandOregon #LocalArt
• •Experience 'Nature's Magic, Up Close and Personal' - a captivating new exhibition by Linda Boutacoff at Art and Soul Ashland. Linda's vibrant paintings celebrate the intricate beauty of the Pacific Northwest. Find a piece that speaks to you. #AshlandArt #FineArtGallery #ContemporaryPainting #LindaBoutacoff
• •Meet Kathy Morawiec, the visionary artist and owner behind Art and Soul Ashland. Passionate about connecting people with art that resonates, Kathy has curated a gallery that's both a haven for art lovers and a vibrant hub for our local artists. Explore her work and the diverse collection she champions. #SupportLocalArtists #WomenInArt #AshlandCommunity
• •The heart of Ashland's art scene beats stronger this Friday! Join us at Art and Soul Ashland from 5-8 PM for an evening of stunning art, live music, and delightful company. Let's celebrate creativity together! #FirstFridayAshland #ArtWalk #CommunityEvent #SouthernOregonArts
• •Can't make it to our downtown gallery? The soul of Ashland art is just a click away. Explore our curated collection online and find the perfect piece to inspire your space. Visit artandsoulashland.com today. #OnlineArtGallery #ContemporaryArt #ArtForYourHome #ShopAshland