Brand Tone

Creative, whimsical, encouraging, accessible, and quality-conscious.

Brand Values

• •Creativity and Imagination
• •Quality and Curation
• •Joy and Play
• •Family and Togetherness
• •Eco-Consciousness

Best Practices

• •Lead with Imagination: Always frame products around the experience they offer—"build," "discover," "create," "imagine"—rather than just listing features. The focus should be on the creative journey.
• •Use a Warm and Encouraging Voice: Employ inclusive and friendly language. Use questions to engage the audience and make them feel part of a creative community. Phrases like "Let's create together" or "What will you make?" work well.
• •Emphasize Tactile Joy: Use descriptive words that evoke the feeling of using the products: "smooth paper," "satisfying click of a wax seal," "peeling a sticker." This highlights the hands-on, sensory nature of the brand.
• •Keep it Visually Driven: Just as the social media feed is colorful and clean, the copy should be easy to read. Use short paragraphs, bullet points, and emojis (where appropriate, like on social media) to break up text and add a touch of playfulness.
• •Subtly Signal Quality: While the tone is playful, reinforce the brand's value of quality. Mention the origin of brands ("from the French company Poppik"), the quality of materials ("premium acid-free paper"), and the thoughtful design ("curated for creators like you"). This builds trust without sounding arrogant.

Social Perception

A charming, reliable, and trustworthy source for unique, high-quality, and aesthetically pleasing creative gifts and activities that engage all ages.

Copy Examples

• •Turn your weekend into a masterpiece. ✨ Piece by piece, watch Van Gogh's 'Starry Night' come to life under your fingertips. No paint, no mess—just pure, mindful creativity. Who would you create this with? Tag your art partner! #ArtAndPaper #StickerArt #MindfulCreation #VanGogh
• •Headline: Quiet Time, Found. Body: Tired of screens? Discover a world of magical paper crafts that will capture your child's imagination for hours. From building whimsical paper animals to creating giant sticker worlds, our curated kits make creativity easy and fun. Shop our collection and bring home their next great adventure. 🚀 #CreativeKids #PaperCrafts #UnplugAndPlay
• •Beyond the Screen: Beautifully Crafted Paper Goods to Spark Your Imagination. Shop Gifts, Crafts, and Stationery.
• •💌 Inside: New arrivals for cozy, creative afternoons...
• •This isn't just a notebook; it's a home for your biggest ideas and quietest thoughts. Bound by hand with premium, ink-friendly paper, its lay-flat design is ready for whatever you throw at it—from daily journaling to your next novel. The perfect companion for those who believe in the power of putting pen to paper.