Brand Tone

Passionate, Appreciative & Respectful (of art and tradition), Authentic & Genuine, Informative & Educational, Personal & Engaging, Slightly Formal

Brand Values

• •Celebration of Indian Heritage & Culture
• •Appreciation for Artistry & Craftsmanship
• •Authenticity
• •Passion for Design
• •Connection & Storytelling
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., passionate, authentic, respectful, informative) and share it with anyone creating content. Include "do's and don'ts" for language and style.
• •Immerse in the Brand's "Why": Always circle back to the core values – the celebration of Indian heritage, craftsmanship, and artistry. Let this passion shine through the words.
• •Use Storytelling: Share the narratives behind the products, the artisans (where possible), and the cultural significance. This reinforces authenticity and connects with the audience on an emotional level.
• •Educate and Inform: Briefly explain traditional techniques, art forms, or the meaning behind certain motifs. This adds value beyond the product itself and positions the brand as knowledgeable.
• •Maintain Authenticity, Especially with Founders' Voice: When speaking as or about Nabanita and Rajendra, ensure the tone reflects their personal passion and connection to art, as seen on their Instagram and blog. This personal touch is a key differentiator.

Social Perception

Positive customer feedback (General for similar brands/products). Niche Appeal. Trust in Handcrafted. Emerging Artists/Platform. Awareness of Art as Investment. Importance of Cultural Sensitivity in Design.

Copy Examples

• •Drape yourself in heritage. Our handwoven Baluchari saree tells a story in every thread, a testament to generations of artistry. Feel the exquisite silk, admire the intricate motifs, and carry a piece of timeless Indian tradition. #HandcraftedHappiness #ArtandDesigner
• •Transform your space with soul. This [Product Name, e.g., Madhubani painting] isn't just decor; it's a vibrant expression of Indian folk art, meticulously hand-painted to bring joy and cultural richness to your home. Curated with love, for the art lover in you.
• •Adorn yourself with artistry. Each piece of our fashion jewelry is thoughtfully designed and handcrafted, blending contemporary style with traditional Indian inspiration. Unique, just like you. Discover your story with Art & Designer.
• •From our hearts to your home. As artists, Nabanita and Rajendra pour their passion for Indian culture and design into every piece curated for Art & Designer. We believe in the beauty of the handmade and the stories they tell. Join us on this journey of art and heritage.
• •What does 'Indian heritage' mean to you? For us, it's a kaleidoscope of vibrant colours, intricate patterns, and stories whispered through generations of craftsmanship. Share your thoughts below! #ArtLovers #IndianTradition #CultureConnect