Brand Tone

Curated, Welcoming, and Chic

Brand Values

• •Support for Artisans and Quality Craftsmanship
• •Community and Local Connection
• •Curated Style
• •Joyful and inspiring Atmosphere
• •Family-Centric Foundation

Best Practices

• •Always Lead with 'Curated': Use words like 'curated,' 'hand-picked,' 'selected,' and 'featured' to reinforce that every item in the store is deliberately chosen. This elevates the brand above a simple retailer.
• •Tell the Story Behind the Product: Whenever possible, briefly mention the artisan, the brand's origin, or the material. This connects customers to the value of craftsmanship that the boutique champions.
• •Maintain a Warm and Personal Voice: Write as if you are speaking to a friend. Use welcoming language, ask questions in social media captions to encourage engagement, and sign off emails or posts with a personal touch (e.g., 'Warmly, The A&C Team').
• •Emphasize Both 'Classic' and 'On-Trend': Balance descriptions to appeal to a broad audience. Highlight the timelessness of a piece (a 'classic trench') as well as its modern appeal (an 'on-trend colour'). This reflects the brand's core promise.
• •Bridge the In-Store and Online Experience: Use copy to invite online followers into the physical store and make online shoppers feel the boutique's ambiance. Phrases like, 'Come say hello in downtown Perth!' or 'Bringing our in-store favorites to you online' help create a cohesive brand world.

Social Perception

Overwhelmingly positive, highlighting exceptional customer service, beautiful and unique products, pleasant store ambiance, and a strong local reputation.

Copy Examples

• •Settle into cozy. ✨ Our new collection of hand-poured candles and soft-spun throws has arrived to help you welcome the new season. Each piece is chosen to bring a touch of simple elegance and warmth to your space. Come find the perfect little luxury for your home. #ArtAndClass #ShopLocalPerth #HomeDecor #CozyLiving
• •Effortless style, designed to last. We're proud to carry [Brand Name], a collection defined by timeless silhouettes and beautiful, quality fabrics. Perfect for transitioning from a day at the office to a night out. Discover your new favorite outfit in-store this week! #ArtAndClassStyle #PerthOntario #CanadianBoutique #QualityFashion
• •Just for You: Our Latest Curation Has Arrived. Hello [Customer Name], from our family to yours, we're excited to share our latest arrivals! Phaedra and Paisley have hand-picked a beautiful selection of jewelry and accessories we think you'll adore. From delicate silver earrings to bold statement scarves, these are the pieces that complete a look. See the collection here:
• •The Art of Thoughtful Gifting. Find unique, curated presents for everyone on your list. Beautifully crafted, lovingly chosen.
• •Pin your style inspiration. This look pairs a classic knit sweater with handcrafted gold-plated jewelry and a versatile leather tote amphall all available at Art and Class. We believe in pieces that are both beautiful and wearable. #OOTD #BoutiqueStyle #WomensFashion #ArtAndClass