Brand Tone

Enthusiastic, Playful, Customer-Centric, Appreciative, Creative, Unique, Accessible, and Affordable

Brand Values

• •Personalization & Uniqueness
• •Quality
• •Customer Satisfaction
• •Joy & Emotional Connection
• •Accessibility/Affordability
• •Social Consciousness

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (e.g., gift-givers, pet lovers, people looking for something unique and fun) and use language and references that resonate with them. The playful tone on TikTok works well for its demographic, while a slightly more heartwarming tone might be used for keepsake-focused products.
• •Showcase, Don't Just Tell, the Wow: Use vivid descriptions and focus on the emotional impact and uniqueness of the art. Let customer testimonials and user-generated content (with permission) do some of the talking, as this organically reflects the brand's impact.
• •Maintain Enthusiasm and Positivity: Whether it's in ad copy, social media replies, or product descriptions, a consistently upbeat and appreciative tone reinforces the joyful nature of the brand and its products.
• •Emphasize the Custom and Personal: Continuously remind customers that these aren't off-the-shelf items but are uniquely created for them, making the recipient feel special. Use words like 'your,' 'personalized,' 'custom-made,' 'one-of-a-kind.'
• •Create a Style Guide for All Communications: Develop simple guidelines for voice, language, and even emoji use across different platforms to ensure everyone creating content stays on-brand. This helps maintain consistency whether it's a tweet, a product page, or a customer service email.

Social Perception

Positive Customer Experiences, Gift-Oriented, Fun and Engaging, Limited Broader Public Awareness (beyond direct customers/followers)

Copy Examples

• •Headline for a Custom Royal Portrait Ad: Your Pet Deserves the Royal Treatment! Transform Their Photo into a Majestic Masterpiece They'll Treasure Furever.
• •Instagram Caption for a Family Portrait: Turn your favorite family snapshot into a timeless piece of art! ✨ Capture the laughter, the love, and all the little moments. Who would you immortalize? Tag them below! #ArtCursor #FamilyKeepsake #CustomArt
• •TikTok Video Hook: Wait for it... We turned this regular photo into an EPIC superhero portrait! 🤯 Want one? Link in bio! #PhotoToArt #SuperheroGift #ArtCursorWow
• •Email Subject Line for a Promotion: Unlock 20% Off! 🎉 Unique Gifts They Won't Stop Talking About!
• •Product Description Snippet for Custom Mugs: Sip your morning coffee with a smile! Our custom photo mugs are the perfect way to keep your loved ones (or your hilarious pet!) close. Just upload your pic, and our artists will handle the magic. It's more than a mug, it's a memory!