Brand Tone

Friendly, Passionate, Creative, and Inspiring. Also Authenticity and Approachability

Brand Values

• •Creativity and Imagination
• •Quality and Craftsmanship
• •Inclusivity and Adaptability
• •Joy and Fun
• •Personalization and Uniqueness
• •Customer Connection and Service
• •Sustainability and Giving Back
• •Passion and Authenticity

Best Practices

• •Embrace Storytelling: Weave the founder's journey, the inspiration behind the products, and the "why" into your copy. Authenticity resonates.
• •Use Positive and Evocative Language: Incorporate words like "joy," "imagine," "create," "vibrant," "unique," "handmade," "inspire," "fun," and "colorful" to maintain an uplifting and enthusiastic tone.
• •Focus on the "Who": Speak directly to your audience (parents, gift-givers, educators, art lovers) and highlight the benefits for them and the recipients (e.g., "perfect for little hands," "a gift that wows").
• •Highlight Uniqueness and Quality: Continuously reinforce what makes Art 2 the Extreme® special – "The Original Rainbow Crayon®," "handmade," "custom designs," "adaptive."
• •Maintain a Personal and Approachable Voice: Even in product descriptions, let the passion and personality of the brand (and its founder) shine through. Avoid overly corporate or generic language. Be friendly and genuine.

Social Perception

Positive Customer Reviews, Recognized as an Innovator, Media Darling, Appreciation for Handmade Quality, Seen as Fun and Functional, Ethical and Conscious

Copy Examples

• •Unleash a world of color! Our Original Rainbow Crayons® aren't just crayons; they're handcrafted keys to unlocking imagination. Perfect for little hands and big dreams!
• •Searching for a gift that truly wows? Surprise them with a personalized name set from Art 2 the Extreme®! Each vibrant, handmade crayon is a unique piece of art, just like them.
• •From first scribbles to vibrant masterpieces, our rainbow crayons make every artistic journey more joyful. Created by a teacher, loved by kids (and the young at heart!).
• •Color outside the lines and inside a story of passion! Art 2 the Extreme® was born from a love of art and a desire to make creativity accessible to all. What will you create?
• •More than just a crayon, it's a handful of happiness! Our chunky, easy-grip rainbow crayons are designed for endless fun and imaginative adventures. Let the colors swirl!