Tono de Marca

Aspirational and evocative, seeking to be sophisticated, modern, and sensual, while also confident and direct.

Valores de Marca

• •Elegance and Sophistication
• •Individuality and Self-Expression
• •Emotional Connection
• •Modernity Rooted in Tradition
• •Quality and Craftsmanship

Mejores Prácticas

• •Create a Tone of Voice Guide: Document the brand's voice—aspirational, evocative, sophisticated, and confident. Define keywords to use (e.g., "signature," "elegance," "unleash," "crafted") and words to avoid (e.g., "cheap," "imitation," "basic").
• •Lead with Emotion, Support with Facts: Start copy with an emotional or experiential hook (e.g., "The feeling of a perfect summer evening..."). Then, provide the factual details like scent notes (citrus, woody, floral) to ground the description.
• •Adapt the Tone to the Platform: Maintain the core values but adjust the delivery. Use sophisticated, story-driven language for the website and email. Be more direct, energetic, and trend-focused on TikTok. On Instagram, blend evocative storytelling with high-quality, aesthetic visuals.
• •Center the Customer as the Protagonist: Frame the copy around the customer's life, ambitions, and feelings. Use "you" and "your" frequently. The perfume is the tool; the customer is the hero of the story (e.g., "Your signature scent for the moments you create").
• •Ensure Visuals and Text are Cohesive: The sophistication mentioned in the copy must be reflected in the product photography, website design, and social media feeds. A clean, elegant, and modern visual identity will reinforce the aspirational tone of the text.

Percepción Social

The ARSH brand name is associated with accessible luxury and good value within the fragrance enthusiast community.

Ejemplos de Copy

• •Don't Just Choose a Scent. Find Your Signature. ARSH Perfumes—Elegance, Bottled.
• •The city lights dim, but your presence never fades. Al Oud is more than a fragrance—it’s a declaration. A timeless blend of rich oud and warm spices for the moments you’ll always remember. #ArshPerfumes #ScentOfAnIcon #Oud
• •From boardroom to boardwalk, AQUA keeps up. The ultimate fresh, confident vibe that lasts all day (and night). Tap to get yours! #ARSH #PerfumeTok #WorkScent #GoToFragrance
• •BELLA is a whisper of attraction, a scent that speaks in florals and finishes with a confident smile. With top notes of radiant jasmine and a heart of soft peony, this meticulously crafted fragrance is for the woman who owns her elegance. It doesn’t just smell beautiful—it feels like you.
• •A Scent for Every Story... What's Yours?