Brand Tone

Authentic & Passionate, Premium & Sophisticated, Informative & Health-Conscious, Trustworthy & Transparent

Brand Values

• •Quality & Excellence
• •Tradition & Heritage
• •Authenticity & Purity
• •Sustainability & Environmental Responsibility
• •Health & Wellness
• •Customer Experience & Education

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the story of Italian family tradition, the specific origin of the olives (Calabria/Tuscany), and the passion behind the product. Use evocative language that transports the reader to the Italian groves.
• •Highlight Premium Quality and Awards: Consistently mention "premium," "award-winning," "cold-pressed," and "organic." Refer to specific awards like the NYIOOC to build credibility and underscore excellence.
• •Focus on Sensory Details and Benefits: Describe the taste, aroma ("symphony of flavours," "robust," "delicate"), and color. Clearly articulate the health benefits (antioxidants, healthy fats) in an informative, non-clinical way.
• •Showcase Sustainability and Ethical Practices: Integrate messaging about organic farming, environmental commitment, and sustainable packaging to appeal to conscious consumers. Be transparent about these efforts.
• •Maintain Visual Consistency: Ensure all imagery (website, social media, packaging) reflects the premium, natural, and authentic quality of the brand. High-quality photography of the product, Italian landscapes, and fresh ingredients is key.

Social Perception

Highly Positive, Award-Winning & Reputable, Authentic Italian Product, Trustworthy & Sustainable, Luxurious & Gift-Worthy

Copy Examples

• •Headline: Arsenio EVOO: Taste the Heart of Italy, Crafted by Generations. Body: From our sun-drenched family groves in Calabria to your table. Experience the award-winning purity of Arsenio Extra Virgin Olive Oil – cold-pressed, organic, and bursting with the authentic flavor of tradition. It’s more than olive oil; it’s a legacy.
• •Headline: Liquid Gold, Bottled with Passion. Discover Arsenio’s Award-Winning ORA Collection. Body: Elevate your culinary creations with Arsenio’s ORA. Honored at the NYIOOC, our Tuscan EVOO is a testament to organic farming and meticulous single-variety pressing. Indulge in a symphony of flavors and embrace true Italian excellence.
• •Headline: Nourish Your Well-being with Arsenio EVOO: The Essence of Health, from Grove to Bottle. Body: Rich in antioxidants and heart-healthy fats, Arsenio Extra Virgin Olive Oil is a cornerstone of vitality. Cold-pressed to preserve its natural goodness, our organic EVOO enhances your meals and supports your wellness journey, one delicious drop at a time.
• •Headline: The Arsenio Promise: Uncompromising Quality, Sustainable Traditions. Body: We believe in real flavor, born from the earth. Our commitment to organic farming and sustainable practices ensures every bottle of Arsenio EVOO is pure, authentic, and kind to the planet. Taste the difference integrity makes.
• •Headline: More Than a Gift, It's an Experience: Share the Luxury of Arsenio EVOO. Body: Encased in elegant Florentine glass, Arsenio EVOO is the perfect expression of refined taste. Share the rich heritage and exceptional quality of our award-winning Italian olive oil with those who appreciate the finer things in life.