Brand Tone

Sophisticated & Premium, Knowledgeable & Traditional, Masculine, Clean & Direct

Brand Values

• •Quality: Offering high-quality products and well-crafted instruments.
• •Ritual & Experience: Promoting shaving as an enjoyable and beneficial ritual rather than a chore.
• •Tradition: Honoring and promoting traditional shaving methods.
• •Customer Focus (aspirational, based on founder's statements): Aiming to provide excellent customer experiences and prioritize customer interests.
• •Botanical Ingredients: Mention of using essential oils and botanical ingredients in formulations.

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., sophisticated, traditional, expert), core values, approved terminology, and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Focus on "The Ritual": Consistently frame shaving not as a task, but as a valued personal ritual, an experience of quality and self-care. Use words that evoke tradition, craftsmanship, and sensory experience.
• •Emphasize Quality and Craftsmanship: Highlight the premium nature of the products, the quality of ingredients (e.g., "botanical extracts," "essential oils"), and the design of the tools ("precision-engineered," "handcrafted").
• •Educate and Inform: Share knowledge about the benefits of traditional wet shaving, techniques, and product ingredients. This positions the brand as an expert and reinforces the value of its offerings.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the visual presentation. If the imagery is luxurious and clean, the copy should be refined and polished, avoiding overly casual slang or a jarringly different style. Consistency across all touchpoints (website, social media, emails) is key.

Social Perception

Generally seen as a provider of good quality, effective shaving products, particularly creams and balms. Many appreciate the scents and the improved shaving experience. Premium/Expensive. Established Entry to Wet Shaving. Mixed on Value/Customer Service (broader brand context)

Copy Examples

• •Headline: Rediscover the Art of Shaving. Body: Elevate your daily ritual with our curated collection of premium shaving essentials. Experience the tradition, embrace the quality. #ArtOfShaving #TraditionalShave #LuxuryGrooming
• •Headline: The Perfect Lather. The Perfect Shave. Body: Achieve an unparalleled close and comfortable shave. Our expertly crafted creams and soaps, rich in natural ingredients, transform your routine into a moment of indulgence. #ShavingCream #WetShaving #SmoothShave
• •Headline: More Than a Razor. It's a Statement. Body: Explore our selection of precision-engineered razors and handcrafted brushes. Timeless design meets exceptional performance for the discerning gentleman. #SafetyRazor #ShavingBrush #MensGrooming
• •Headline: The Gentleman's Choice for Superior Skin. Body: Soothe, hydrate, and protect your skin with our nourishing aftershaves and balms. Finish your shave with the touch of luxury your skin deserves. #Aftershave #SkinCareForMen #GroomingEssentials
• •Headline: Invest in Your Ritual. Body: From the first pass to the final touch, experience the difference quality makes. Discover the tools and products that define the art of a perfect shave at arsano.shop. #DailyRitual #PremiumQuality #ArsanoShop