Brand Tone

Sophisticated, Artistic, Minimalist, Refined, Timeless

Brand Values

• •Craftsmanship
• •Tradition
• •Material Quality
• •Sustainability
• •Respect for Nature

Best Practices

• •Prioritize the "Why" over the "What": Instead of just describing the product (a bag), communicate the philosophy behind it: the fusion of art and architecture, respect for nature, and Italian craftsmanship.
• •Use Elevated and Specific Lexicon: Employ terms like "sculptural", "architectural", "patina", "vegetable-tanned", and "pure forms" to maintain a sophisticated tone and educate the customer about the product's value.
• •Focus on Longevity and Sustainability: Emphasize that products are not disposable, but rather "improve with time" and are part of a "circular" economy. This appeals to a conscious consumer and justifies a higher price.
• •Maintain a Minimalist Aesthetic: Copywriting should be like its products: clean, direct, and without unnecessary adornments. Short, powerful phrases that communicate confidence and quality.
• •Tell the Founders' Story: Humanize the brand by mentioning Alessandro and Francesca's backgrounds in fine arts and architecture. This adds a layer of authenticity and intellectual authority that differentiates the brand from mass competitors.

Social Perception

Exclusive, High-Quality, For Connoisseurs, Art-infused, Functional, Unique, Sustainable-minded

Copy Examples

• •More than a bag, a piece of portable architecture. The Tote S is handcrafted in Italy from vegetable-tanned leather, designed to evolve with you. Its clean, unlined structure celebrates the honest beauty of the material, creating a patina that will tell your story over time.
• •ARRHE STUDIO doesn't create accessories, it sculpts objects for everyday life. Founded by an artist and an architect, the Italian studio transforms organic leather into pure forms that defy trends, advocating for sustainable design and enduring craftsmanship.
• •Handmade in Fano, Italy. This object has been created with vegetable-tanned leather, free of chemicals. Its natural beauty will intensify with use and time. Treat it with care, and it will accompany you for years.
• •Discover ARRHE STUDIO, where art meets craftsmanship. Each bag is the result of a meticulous process in their Italian workshop, using sustainable leather that ages gracefully. A brand for those who understand that true luxury lies in the purity of the material and the excellence of design.
• •Subject: Pure Forms. Honest Materials. The New ARRHE STUDIO Collection. We invite you to explore our latest creations. Designs born from the intersection of sculpture and function, crafted 100% from vegetable-tanned leather. Timeless pieces designed for conscious living.