Tono de Marca

professional, minimalist, and enigmatic

Valores de Marca

• •Artistic Integrity
• •Exclusivity
• •Simplicity
• •Introspection

Mejores Prácticas

• •Prioritize Brevity: Always use as few words as possible. Let the artwork be the primary focus. Avoid adjectives that feel like marketing-speak (e.g., "stunning," "beautiful," "amazing"). Instead, use neutral, descriptive language.
• •Maintain a Formal Tone: Use professional salutations and language in all communications, from email inquiries to any potential social media captions. Avoid slang, emojis, or overly casual phrasing.
• •Lead with the Art: In any copy, the first priority should be to name or describe the art. Technical details (medium, dimensions, title) are more important to this brand's voice than emotional or narrative descriptions.
• •Embrace Ambiguity: The brand name "Arrested?" is a powerful hook. Do not over-explain it. Allow the enigmatic quality to persist in the copy. Use open-ended questions or statements that provoke thought rather than providing answers.
• •Focus on a Direct Channel: All calls-to-action should be simple and direct, pointing towards a single channel for inquiries, such as the website's contact form or a direct email. This reinforces the values of simplicity and exclusivity.

Percepción Social

Due to the limited online presence, the social perception of "Arrested? Chris Mediati" is largely a blank slate, shaped entirely by the user's direct interaction with the website. The perception is that of a serious, perhaps reclusive, artist focused on their craft rather than on building a public persona. Potential customers are likely to perceive the brand as high-end, niche, and for a discerning audience that values art over social trends. The lack of reviews means there is no public social proof, which can be a double-edged sword: it enhances the sense of exclusivity but may also be a hurdle for buyers seeking external validation.

Ejemplos de Copy

• •Untitled, 2025. Oil on canvas. Inquiries via link in bio.
• •The Arrested? Collection. New works by Chris Mediati. Explore the gallery.
• •Thank you for your interest in "Composition No. 7." The piece is currently available. I have attached the full specifications and pricing for your review. Please let me know if you require any further information or wish to schedule a private viewing. Sincerely, Chris Mediati
• •Chris Mediati is a painter exploring the interplay of form and spontaneous gesture. His work invites the viewer into a dialogue with the abstract, where meaning is not dictated but discovered.
• •Title: Shift 04. Description: Part of the ongoing "Shift" series, this piece captures a moment of suspended transition. Acrylic and charcoal on raw canvas. 48 x 60 inches.