Tono de Marca

Sophisticated and Professional

Valores de Marca

• •Elegance
• •Quality
• •Innovation
• •Individuality
• •Lifestyle

Mejores Prácticas

• •Maintain a Professional and Elegant Tone: All written content, from product descriptions to customer service emails, should reflect the brand's sophisticated and expert voice. Avoid overly casual language or slang.
• •Emphasize Core Values: Consistently weave the values of elegance, quality, innovation, and unique design into all marketing materials and communications. This reinforces the brand's identity and what it stands for.
• •Create a Brand Style Guide: Develop a comprehensive guide that outlines the brand's tone of voice, preferred terminology (e.g., "designer items" instead of "products"), and visual guidelines to ensure consistency across all platforms.
• •Focus on Storytelling: Share the stories behind the brands and products offered. Highlighting the Italian craftsmanship or the innovative technology of an item can create a stronger emotional connection with the customer.
• •Target the Audience's Aspirations: Tailor copy to appeal to the target audience's desire for a unique, elegant, and modern lifestyle. The language should make them feel that by choosing Arredi, they are investing in quality and originality.

Percepción Social

Niche and Professional

Ejemplos de Copy

• •Arredi: Where Italian Design Meets Modern Elegance. Discover a curated collection of accessories that define your lifestyle.
• •More than a pen, it's a statement of innovation. Experience the timeless design and technological prowess of Pininfarina Segno, crafted for those who appreciate the art of writing.
• •Elevate your guest experience. Arredi introduced the refreshing napkin to Poland, setting a new standard in hospitality. Partner with the leader in Comfort Services.
• •At Arredi, we don't just sell products; we present a lifestyle. Each item in our collection is handpicked for its unique design and exceptional quality, ensuring you find something truly original.
• •Discover the Arredi difference. From exclusive European brands to innovative solutions for your business, find elegance and functionality in one place.