Brand Tone

Elegant & Sophisticated, Aspirational yet Accessible, Helpful & Friendly, Inspiring & Creative, Positive & Uplifting

Brand Values

• •Quality & Realism
• •Beauty & Aesthetics
• •Practicality & Durability
• •Customer Satisfaction
• •Transformation

Best Practices

• •Prioritize Visual-Driven Language: Use descriptive words that evoke beauty, elegance, and realism, complementing the visual nature of the products. Words like stunning, lifelike, exquisite, vibrant, and serene can be effective.
• •Emphasize Benefits, Not Just Features: While real touch is a feature, the benefit is effortless elegance or lasting beauty without the fuss. Focus on how the products improve the customer's life and spaces.
• •Maintain a Positive and Uplifting Voice: The copy should inspire and delight. Avoid overly technical jargon and keep the language accessible and inviting.
• •Adapt to the Platform, but Keep the Core Essence: While Instagram captions might be more descriptive and storytelling-focused, and TikTok more punchy and trend-aware, the underlying message of quality, beauty, and practicality should remain consistent.
• •Engage Authentically: When interacting with comments or messages, maintain the friendly, helpful, and sophisticated tone. Personalize responses where possible to build rapport.

Social Perception

Positive, High-Quality Provider, Stylish & Trendy, Reliable for Businesses

Copy Examples

• •Introducing our 'Eternal Spring' collection. 🌿✨ Experience the joy of everlasting blooms that breathe life into any room, no watering required. Discover the art of effortless elegance. #ArranjoTropical #RealTouchFlorals #HomeDecor #LuxuryArtificialPlants #BeautyThatLasts
• •Transform Your Space. Effortlessly. Explore our curated collection of lifelike artificial arrangements and discover the secret to lasting beauty in your home or office. Shop Now.
• •Refresh Your Home for the New Season! Brighten your interiors with our stunning, maintenance-free arrangements. Enjoy 15% off all new arrivals this week only and let enduring beauty flourish. Your dream decor awaits.
• •Graceful. Timeless. Remarkably Realistic. Our 'Serene Orchid' arrangement captures the delicate beauty of nature with zero upkeep. Perfect for adding a touch of sophisticated calm to your favorite space. Features our signature 'real touch' petals.
• •Quick tip to elevate your WFH setup! 🌿✨ A touch of green (that stays green!) can make all the difference. Our 'Desk Delight' mini arrangements are perfect for small spaces & big style. #ArranjoTropical #OfficeDecor #PlantTok #FakePlantsRealBeauty #HomeOfficeVibes