Brand Tone

Romantic, Elegant, Gentle, Aspirational yet Approachable. The language is descriptive and evocative, painting a picture of a lifestyle filled with lightness, beauty, and subtle sophistication. It communicates like a trusted friend with impeccable taste, offering inspiration rather than just selling a product, balancing refined warmth.

Brand Values

• •Femininity & Delicacy
• •Exclusivity & Artistry
• •Timelessness
• •Quality Craftsmanship
• •Connection to Nature

Best Practices

• •Use Evocative and Sensory Language: Instead of saying "beautiful dress," describe how it's beautiful. Use words like "luminous," "delicate," "fluid," "soft," and "ethereal." Appeal to the feeling of the fabric, the visual of the print, and the emotion it evokes.
• •Tell Micro-Stories: Frame every piece of clothing within a narrative. Where would you wear it? What feeling does it inspire? A dress isn't just a dress; it's "a companion for a seaside sunset" or "the perfect choice for creating unforgettable memories."
• •Emphasize Core Values in Descriptions: Always weave brand values into the copy. Mention the "exclusivity" of the prints, the "timeless" nature of the design, and the "impeccable quality" of the fit and fabric in product descriptions and posts.
• •Maintain a Warm and Personal Tone in Interactions: When replying to comments and messages, mirror the brand's primary tone. Be friendly, warm, and personal. Use names, answer questions thoroughly, and express gratitude to maintain the community feel.
• •Create a Lexicon of Brand Keywords: Develop an internal list of "on-brand" words and phrases (e.g., "leveza," "sofisticação," "poesia," "estampa exclusiva," "caimento perfeito") and "off-brand" words (e.g., "sexy," "cheap," "basic," "deal"). This ensures consistency across all team members and platforms.

Social Perception

Customers and followers perceive Arranjo Tropical as a high-quality, trustworthy brand that delivers on its promise of beauty and elegance. It is viewed as a go-to brand for special occasions or for women who wish to cultivate a more romantic and sophisticated wardrobe. The brand is perceived as a specialized, "niche" label rather than a mass-market retailer, having an aura of exclusivity and being associated with a specific "tropical-chic" aesthetic. Its consistent and high-quality online presence has established it as a reputable and desirable brand within its target market.

Copy Examples

• •Feito de dias ensolarados e noites de verão. ✨ Apresentamos o vestido Alma. Com nossa estamparia exclusiva de jasmins e um tecido que dança com a brisa, ele é a peça que faltava para os seus momentos mais especiais. Sinta a leveza em cada detalhe.
• •Fragmentos de um Sonho. A nova coleção é um convite para vestir a poesia do cotidiano. Peças atemporais, estampas únicas. Descubra.
• •Uma saia, três versões. ✨ 1. Para o trabalho (com camisa branca). 2. Para um café (com t-shirt). 3. Para um jantar (com nosso top de seda). Nossa saia Flora é a definição de versatilidade. Qual look é mais a sua cara? 💖 #modafeminina #lookdodia #arranjotropical
• •Pensando em você, criamos algo novo. Olá [Customer Name], sabemos o seu amor por peças delicadas e atemporais. Por isso, queremos que seja uma das primeiras a conhecer nossa nova cápsula 'Sussurros', que celebra a beleza dos tons pastel em modelagens que você já ama. Um presente nosso para o seu guarda-roupa.
• •Roupas que Contam Histórias. Cansada do mesmo? Na Arranjo Tropical, cada estampa é uma obra de arte exclusiva, criada para a mulher que busca elegância, leveza e sofisticação. Descubra uma moda com alma. ✨