Brand Tone

Expert and Accessible

Brand Values

• •Quality and Specialization
• •Community and Support
• •Passion for Archery
• •Accessibility

Best Practices

• •Educate and Inform: Always provide valuable information. Whether it's a product description or a social media post, include details that demonstrate expertise and help the customer make an informed decision.
• •Use Inclusive Language: Address both beginners and experts. Use phrases like "Whether you're just starting out or are a seasoned competitor..." to make everyone feel welcome.
• •Showcase Community Involvement: Regularly share news and updates about your partnerships with local clubs and federations. Highlight the successes of archers who use your products.
• •Maintain a Professional yet Approachable Voice: While using technical terms is important, always explain them simply. The tone should be that of a friendly expert, not an elitist.
• •Be Visually Consistent: Use high-quality images and videos of your products and of people practicing archery. This reinforces the passion for the sport and the quality of the equipment you offer.

Social Perception

The general perception of Arquería Sportinfinity is highly positive. Customers and the archery community view them as a reliable and knowledgeable supplier. Positive Customer Reviews: Testimonials praise the wide variety of products and the company's ability to source items they don't have in stock. One customer review on the website gives a 5-star rating, describing their first bow as "marvelous." Community Hub: They are seen as more than just a store, but a central point for the archery community, providing support and fostering the sport. Their collaboration with Quirón Archery is mentioned positively, with customers highlighting the good environment and knowledgeable instructors. Reliable Retailer: In online forums, Arquería Sportinfinity is recommended as a specialized and quality store for archery equipment in Chile.

Copy Examples

• •Headline: Your First Arrow Starts Here. Body: New to the world of archery? At Arquería Sportinfinity, we have everything you need to start your journey. From beginner bows to expert advice, we're with you every step of the way. Discover your potential today.
• •Headline: Precision and Power in Your Hands. Body: For the experienced archer, every detail counts. Explore our selection of high-performance bows and accessories from leading brands like PSE and Gillo. As certified experts, we help you find the perfect equipment to elevate your technique.
• •Headline: More Than a Store, We Are a Community. Body: Join the passion for archery in Chile. At Arquería Sportinfinity, we are proud to support the national archery community through our alliance with FECHTA and Quirón Academy. Get equipped, train, and compete with us.
• •Headline: The Perfect Gift for the Modern Archer. Body: Looking for a unique gift? Surprise them with the freedom and concentration of archery. Visit our physical store in Ñuñoa or explore our online catalog for bows, arrows, and accessories for all ages and levels.
• •Headline: Certified Quality, Guaranteed Performance. Body: Don't leave your performance to chance. Our technical service, certified by the top brands, ensures your equipment is always in the best condition. Trust the experts to adjust and perfect your bow.