Brand Tone

artistic, youthful, and trendy

Brand Values

• •Creativity and Originality
• •Self-Expression
• •Quality
• •Accessibility

Best Practices

• •Lead with the Art: Always place the design and aesthetic at the forefront of any message. Use words like "artistic," "design," "gallery," "masterpiece," and "unique" to reinforce the brand's core value.
• •Keep it Simple and Visual: Pair concise, impactful copy with high-quality images or videos of the products. The visuals do most of the talking, so the text should complement them without being overly wordy.
• •Focus on Self-Expression: Frame the products as a tool for personal expression. Use "you" and "your" to speak directly to the customer, empowering them to show off their style (e.g., "Define *your* style," "Show off *your* taste").
• •Maintain a Helpful Tone in Customer Service: In all direct interactions (comments, DMs, support), maintain a straightforward, professional, and helpful tone. Answer questions about phone models, shipping, and price clearly and quickly to build trust.
• •Highlight Quality Subtly: While the focus is art, occasionally remind customers of the product's quality. Mention "durable materials," "fade-resistant prints," or "strong protection" in product descriptions or ads to reassure them of the value they are receiving.

Social Perception

The public perception of Aroystore is generally positive, particularly regarding its product designs. Customers express significant interest and admiration for the unique aesthetics, perceiving the brand as a source for distinctive and 'cool' accessories. The perception is heavily tied to its products rather than a broader company ethos; interactions are transactional, focusing on sales and product details, with little evidence of a strong community or lifestyle element yet. It is seen more as a straightforward retailer of artistic goods.

Copy Examples

• •Your phone is with you 24/7. Make it a masterpiece. Our artistic cases are designed to turn your most-used accessory into a statement of your unique style. Shop the collection now.
• •Tired of boring phone cases? So were we. Aroystore delivers gallery-worthy designs right to your pocket. Protect your phone and express your inner artist. Find your perfect match.
• •Don't Just Protect It. Adorn It. Discover unique phone cases crafted with vibrant, lasting prints that won't fade. The art you can carry.
• •Style refresh! Your phone case is the easiest way to update your look. For a limited time, get 15% off our new collection of abstract and nature-inspired designs. Your upgrade is waiting.
• •POV: You finally found a phone case that matches your vibe. ✨ #phonecase #art #aesthetic #techaccessories #unboxing