Brand Tone

Quality-focused, Comprehensive/Authoritative, Modern/Innovative, Customer-centric (aspirational), Enthusiast-friendly, aspirational and visually driven.

Brand Values

• •Quality and Reliability
• •Comprehensiveness & Variety
• •Customer Satisfaction
• •Innovation
• •Accessibility/Affordability
• •Community

Best Practices

• •Define and Document Your Voice: Clearly outline the characteristics of your brand voice (e.g., Luxurious yet Accessible, Expert but Friendly, Innovative and Reliable). Create a style guide with examples of do's and don'ts for all team members who create content.
• •Understand Your Audience: Tailor the tone slightly for different segments while keeping the core voice consistent. For example, Instagram posts might be more visual and lifestyle-oriented, while product descriptions on the website are more detailed and benefit-driven.
• •Consistency Across All Channels: Ensure the brand voice is consistently applied across the website, social media, email marketing, customer service interactions (a key area for Arovehic to improve), and any app communications.
• •Train Your Team: Everyone interacting with customers or creating content should understand and be able to apply the brand voice. This is particularly crucial for customer service to address the negative feedback currently seen.
• •Review and Refine: Regularly audit your content and customer interactions to ensure the tone is on-brand and resonating with your audience. Collect feedback and be prepared to make adjustments as the brand evolves.

Social Perception

Website/Product Focus: Polished image, focusing on premium and custom car accessories. App/Platform Users: Mixed perception, some find the app useful and the products of good quality, but dissatisfaction with customer service, delivery delays, and lack of communication. Broader Public: Limited awareness.

Copy Examples

• •Headline: Elevate Your Drive. Discover Precision-Crafted Accessories for Your Vehicle. Body: At Arovehic, we understand your passion for your vehicle. That's why we offer a curated selection of high-quality accessories designed to enhance both style and protection. From luxurious custom-fit floor mats to performance-boosting components, find exactly what you need to make your car uniquely yours. Call to Action: Shop Now & Transform Your Ride.
• •Headline: Uncompromising Quality. Unmistakably Arovehic. Body: Don't settle for less. Arovehic delivers premium car and bike accessories, engineered for durability and a perfect fit. We source the best materials to ensure your vehicle gets the treatment it deserves, combining sophisticated aesthetics with lasting performance. Call to Action: Explore Our Premium Collection.
• •Headline: Your Vehicle. Your Statement. Our Expertise. Body: Whether you're looking to protect your interior, upgrade your performance, or simply add a personal touch, Arovehic provides the solutions. Our extensive range of parts and accessories caters to discerning owners who demand both quality and style. Call to Action: Find Your Perfect Upgrade Today.
• •Headline: The Arovehic Difference: Quality You Can Feel, Performance You Can Trust. Body: Experience the ultimate in vehicle enhancement. Our meticulously designed accessories, like our signature custom floor mats, offer superior protection and a touch of luxury. Drive with confidence and style. Call to Action: Discover the Arovehic Standard.
• •Headline: From Essential Spares to Exquisite Style – Arovehic Has You Covered. Body: Navigating the world of auto parts and accessories is simple with Arovehic. We bring you a comprehensive selection, ensuring you find genuine, high-quality products to maintain, enhance, and personalize your ride. Call to Action: Browse Parts & Accessories.