Brand Tone

Relatable, Nurturing, and Playful

Brand Values

• •Fostering Genuine Connection
• •Making Mealtimes Meaningful
• •Simplicity and Accessibility
• •Supporting Child Development
• •Authenticity

Best Practices

• •Lead with the "Why," Not the "What": Focus on emotional benefits like connection and memories over the physical product.
• •Speak Parent-to-Parent: Use a relatable, first-person voice to build rapport and empathy.
• •Amplify Customer Voices: Make customer testimonials and user-generated content a cornerstone of marketing for authentic social proof.
• •Ask Questions in Your Copy: Mirror the product's function by engaging the audience with questions about family life.
• •Balance the Fun with the Science: Periodically remind customers of the developmental benefits to add weight and justification to the purchase.

Social Perception

Customers perceive the brand as a trustworthy and effective solution to a common family problem, frequently describing products as a "game-changer." The brand is seen as authentic and mission-driven, not purely commercial, thanks to relatable messaging and strong social proof from user-generated content and testimonials.

Copy Examples

• •Tired of quiet dinners and screen-time battles? Spend 10 minutes with our conversation cards and rediscover the joy of family dinner. It's connection, made fun and easy.
• •Let's be honest, some days just getting everyone to the table is a win. But what if you could turn that chaotic mealtime into your favorite part of the day? Our dinner questions are designed for busy families like yours. No prep, no stress—just open the box and let the laughter and stories begin. ✨
• •We just love this! ❤️ Look at those smiles. A huge thank you to @[user] for sharing this moment from their family table. This is what it's all about—making those everyday moments a little more magical. Want to share your family's story? Tag us at #familiesaroundthetable!
• •Your new favorite family ritual is inside...
• •The easiest way to get your kids talking and your whole family connecting. Each card features a fun, thought-provoking question designed to spark hilarious stories and meaningful chats. Perfect for ages 4 to 104, it’s the simple parenting hack you'll use every single night.