Brand Tone

Elegant & Sophisticated, Passionate & Proud, Expert & Authoritative, Customer-centric & Collaborative, Innovative yet Traditional

Brand Values

• •Craftsmanship & Quality
• •Exclusivity & Uniqueness
• •Heritage & Tradition
• •Innovation & Design
• •Customer Satisfaction & Personalization
• •"Made in Italy"
• •Functionality & Aesthetics

Best Practices

• •Embrace Elegant Language: Use sophisticated vocabulary and a refined sentence structure. Avoid overly casual slang or jargon unless it specifically fits a niche campaign. The language should evoke quality and artistry.
• •Highlight Heritage and Craftsmanship: Consistently weave in the narrative of Italian tradition, family legacy, and the meticulous skill involved in creating each piece. This reinforces authenticity and value.
• •Speak with Passion and Confidence: Convey a genuine love for design, materials, and the transformative power of their furniture. Be confident in the brand's expertise and the uniqueness of its offerings.
• •Focus on Uniqueness and Bespoke Solutions: Emphasize the distinctive curved designs and the ability to tailor furniture to individual client needs and desires. Use words that suggest exclusivity and personalization.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy perfectly complements the high-quality, elegant imagery used across all platforms. The words should enhance the visual story of luxury and design excellence.

Social Perception

High-End & Luxury, Artistic & Unique, Professional & Reliable, Family Business with Passion, Innovative Problem Solvers

Copy Examples

• •Midarte: Where Italian Heritage is Sculpted into Modern Living. For four generations, the Arosio family has transformed the finest woods into timeless, curved furnishings. Experience the enduring allure of bespoke Italian design, meticulously crafted to embrace your unique vision. Your home is a statement. Let us help you articulate it with passion and precision.
• •Social Media Post (with an image of a unique curved piece): Beyond the straight and narrow lies the extraordinary. At Midarte, we don't just bend wood; we shape emotion. Each curve, each detail, is a testament to Italian artistry and a commitment to your individual style. Discover the sinuous elegance that defines us. #MidarteDesign #CurvedFurniture #MadeInItaly #LuxuryInteriors #BespokeElegance
• •About Us Snippet: Midarte is more than a furniture maker; we are custodians of a four-generation legacy of Italian craftsmanship. Here, passion is carved into every piece, and innovation meets tradition to create furnishings that are not just built, but born. We believe in the power of design to transform spaces and the beauty of collaboration to bring dreams to life.
• •Product Description (for a bespoke kitchen): Imagine a kitchen that flows with the rhythm of your life. Our bespoke curved kitchens are masterpieces of Italian ingenuity, blending seductive aesthetics with unparalleled functionality. Crafted by artisan hands from the noblest materials, each Midarte kitchen is a unique sanctuary, designed in partnership with you, for you. Elevate the heart of your home.
• •Call to Action for Design Consultation: Your Vision, Our Expertise. Let's sculpt your dream space together. Schedule a private consultation with the Arosio family and explore the infinite possibilities of Midarte's bespoke curved furniture. Experience Italian luxury, tailored to perfection.