Brand Tone

Local & Authentic, Friendly & Welcoming, Enthusiastic & Passionate, Community-Oriented, Helpful & Informative

Brand Values

• •Love for Arosa
• •Local Craftsmanship & Products
• •Customer Experience
• •Supporting Local Community
• •Tradition & Memorabilia

Best Practices

• •Embrace "Arosa Love": Ensure all copy reflects a genuine passion and appreciation for the Arosa region, its beauty, culture, and lifestyle. Use evocative language that transports the reader to the Alps.
• •Keep it Warm and Welcoming: Use friendly, approachable language. Address the customer directly and make them feel like part of the Arosa community, whether they are a first-time visitor or a long-time fan.
• •Highlight Authenticity and Local Connection: Emphasize "Handmade in Arosa," local artists, or unique regional products. Tell the story behind the items where possible to reinforce the connection to the place.
• •Speak the Language of the Community (Figuratively and Literally): While the primary language is German on their site, the English copy should still resonate with the joy and enthusiasm for local traditions, including sports (EHC Arosa) and activities (sledging).
• •Be Informative and Enthusiastic: Convey excitement about the products and Arosa itself. Provide clear information while infusing the copy with a sense of discovery and delight, mirroring the described shopping experience.

Social Perception

Arosershop.ch is perceived as a key local shop in Arosa for souvenirs, gifts, and regional products. It's seen as a supporter of local tourism and community, often listed alongside Arosa Tourismus and other local businesses. The association with "Schlittelkönig" (Sledge King) and EHC Arosa fan articles links it to popular local activities and sports. The shop is viewed as a place that embodies the "culture and spirit of Arosa." While direct customer reviews are scarce in the provided results, descriptions from platforms like Evendo portray a positive image of a charming shop with helpful staff.

Copy Examples

• •Take a Piece of Arosa Home. From handcrafted souvenirs to cozy local fashion, find the perfect memento that whispers tales of the Alps. Shop Arosershop.ch – your heart's Arosa keepsake.
• •Feel the Arosa Spirit! Whether you're hitting the slopes or reminiscing by the fire, our collection brings the magic of Arosa to you. Genuine local treasures, just a click away.
• •More Than a Souvenir, It’s a Memory. Discover unique gifts that capture the soul of Arosa. From traditional crafts to modern designs, find something special at Arosershop.ch.
• •Your Arosa Adventure Starts Here (and Continues at Home!). Gear up with EHC Arosa fan merch or find that unique local gift. Arosershop.ch: Everything that makes your Arosa heart beat faster!
• •Locally Loved, Globally Cherished. Explore our curated selection of Arosa’s finest products, handmade with love and celebrating our beautiful mountain home. Order online or visit us in the heart of Arosa!