Tono de Marca

Aspirational yet accessible, confident, direct, and educational.

Valores de Marca

• •Quality and Accessibility
• •Natural and Healthy
• •Ethical and Conscious
• •Customer-Centric

Mejores Prácticas

• •Lead with Value: Always highlight the core benefits for the customer: affordability, natural ingredients, ethical production, and long-lasting scent.
• •Be Confident and Educational: Use a knowledgeable tone to explain the advantages of perfume oils over traditional sprays. Blog posts and detailed product descriptions are excellent for this.
• •Emphasize "Inspired By," Not "Copy Of": Maintain a level of sophistication and respect for designer brands by using phrases like "inspired by" or "our impression of." The brand already does a good job of including a disclaimer to this effect.
• •Engage with Your Community: Actively respond to comments and questions on social media to foster a sense of community and show that you are attentive to your customers.
• •Maintain Visual Cohesion: Ensure that the aesthetic of your social media posts aligns with the clean, elegant, and natural branding of your website. Use high-quality imagery that reflects the luxurious yet accessible nature of your products.

Percepción Social

Positive, with consistent high customer reviews (5-star) praising longevity and accuracy of scents. Seen as appealing to a younger, trend-conscious audience through social media, but still building broader reach within a niche community.

Ejemplos de Copy

• •Elevate your everyday. Our perfume oils, inspired by your favorite designer scents, are crafted with all-natural ingredients for a fragrance that is both luxurious and kind to your skin. #AroseNY #PerfumeOil #CleanBeauty
• •Tired of perfumes that fade? Experience the lasting power of Arose NY's alcohol-free perfume oils. Get the designer-inspired scents you love, at a price you'll adore. Shop now and discover your new signature fragrance. #FragranceThatLasts #VeganPerfume
• •Luxury for Less. Discover our collection of all-natural, vegan, and cruelty-free perfume oils inspired by iconic fragrances. #AffordableLuxury #AroseNY
• •Inspired by the timeless elegance of Chanel No. 5, our N5 perfume oil is a sophisticated blend of ylang-ylang, rose, and sandalwood. A classic scent, reimagined for the modern, conscious consumer. #InspiredByChanel #NaturalFragrance
• •Why settle for anything less than the best? At Arose NY, we believe that luxury and ethics can go hand in hand. Our perfume oils are 100% vegan and cruelty-free, so you can smell good and feel good. Explore our collection today.