Brand Tone

Helpful and Informative, Service-Oriented, Professional yet Approachable, Community-Engaged

Brand Values

• •Quality
• •Expertise & Guidance
• •Customer Service & Support
• •Accessibility & Convenience
• •Transparency

Best Practices

• •Focus content on answering customer questions, solving their problems, and providing valuable information about bikes and cycling, especially e-bikes.
• •Combine knowledgeable advice with friendly, easy-to-understand language. Avoid overly technical jargon unless clearly explained.
• •Regularly highlight the workshop services, the expertise of the mechanics, and the availability of support for customers (e.g., help with choosing the right bike, after-sales service).
• •Let the enthusiasm for bikes and the cycling lifestyle shine through in posts and descriptions. Share tips, local routes, or customer cycling stories (with permission).
• •Ensure the helpful, expert, and friendly tone is maintained on the website, Facebook, email communications, and any in-store signage or interactions. Train staff to embody this tone.

Social Perception

A reliable, knowledgeable, and service-driven local bicycle shop, particularly strong in the e-bike segment. Trustworthiness and competence. Community-minded and approachable.

Copy Examples

• •Headline: Ready for an Electric Upgrade? Body: Discover Aarhus's best selection of quality e-bikes at Aros Cykler. Test ride your dream Gazelle or Kalkhoff today and let our experts guide you. #ArosCykler #EBike #Aarhus #CyclingJoy
• •Headline: Keep Your Wheels Spinning Smoothly! Body: From a quick fix to a full service, our expert workshop at Aros Cykler is here for you. Fast, reliable, and always with a free quote. Book your service online! #BikeRepair #AarhusCykler #ServiceYouCanTrust
• •Headline: Why Just Buy When You Can Experience? Body: Not sure which e-bike is right for you? Try our flexible e-bike rental or leasing options. The perfect way to find your perfect ride with Aros Cykler. #EBikeRental #TryBeforeYouBuy #ArosCyklerAarhus
• •Headline: Your Local E-Bike Specialists in Viby J. Body: At Aros Cykler, we live and breathe bikes! Especially e-bikes with Bosch & Shimano systems. Visit our showroom for a chat and a test ride – quality and friendly service guaranteed. #LocalBikeShop #Aarhus #ElectricBikeExperts
• •Headline: More Than Just a Bike Shop. Body: Aros Cykler is your partner for all things cycling in Aarhus. Quality bikes, expert service, and a passion for helping you enjoy the ride. Visit us on Skanderborgvej! #CommunityCycling #ArosCykler #RideHappy