Brand Tone

Calm, educational, and focused on well-being, aiming to be an accessible guide into the world of aromatherapy. The tone is encouraging and highlights the practical benefits of products.

Brand Values

• •Health and Well-being
• •Quality and Trust
• •Simplicity and Accessibility
• •Natural Living

Best Practices

• •Lead with a Benefit: Always start by answering the customer's question: "What's in it for me?" Use headlines that promise a solution or a feeling (e.g., "sweeter sleep," "better focus," "a sanctuary of peace").
• •Use Calming and Sensory Language: Incorporate words that evoke peace, nature, and relaxation. Phrases like "soothing aroma," "gentle mist," "breathe deeply," and "natural remedy" reinforce the brand's core purpose.
• •Educate, Don't Just Sell: Frame your content as helpful advice. Create blog posts, short videos, or social media tips that teach customers how to use the products, the benefits of different oils, or the history of aromatherapy. This builds authority and trust.
• •Maintain a Consistent Voice: Whether writing a product description, a TikTok caption, or an email, the voice should remain consistently calm, supportive, and educational. Avoid aggressive sales tactics or overly technical jargon.
• •Incorporate Social Proof: Continue to highlight "Customer Favorites" or feature user testimonials if they become available. Phrases like "Join thousands who have transformed their homes" make new customers feel more confident in their purchase.

Social Perception

Aroomiteraapia – Aromaagia positions itself as a specialized and friendly expert in home aromatherapy, offering a lifestyle centered on tranquility and health. They are perceived as trustworthy through the use of social proof like 'Customer favorites' and as a modern, accessible source for wellness tips via platforms like TikTok.

Copy Examples

• •Transform your home into a sanctuary of peace. ✨ Our 'Mosaic' diffuser doesn't just decorate the space—it fills it with wellness. Add a few drops of lavender oil to unwind after a long day. Discover the simple magic of aromatherapy. #Aromaagia #Aroomiteraapia #HomeWellness #EssentialOils
• •Tossing and turning at night? Let the gentle aromas of nature guide you to rest. Our 'Peace & good sleep' essential oil set is carefully curated to soothe the mind and relax the body. This kit includes Lavender and Chamomile, two ancient remedies for stress and restlessness. Simply add 3-5 drops to your Aromaagia diffuser one hour before bed and breathe your way to a deeper, more restorative sleep.
• •Your 10-second secret to better focus. 🌿 #aromatherapy #workfromhome #focus #essentialoils #aromaagia
• •Inside: Your Weekly Moment of Calm from Aromaagia (Preview Text: Plus, a special guide to our favorite morning rituals.)
• •Better Air, Better Health. Explore our collection of aroma diffusers and pure essential oils. Free delivery on orders over €50.