Brand Tone

Passionate, relatable, quality-focused, personal, approachable, straightforward, confident, energetic, inspiring, trustworthy, and modern.

Brand Values

• •Quality and Freshness
• •Authenticity and Purity
• •Supporting Local
• •Simplicity and Accessibility

Best Practices

• •Lead with the "Why": Always circle back to the founder's story. Remind the audience that Aromi Spices was born from a genuine frustration with bland, mass-produced spices. This reinforces authenticity and relatability.
• •Use "Problem/Solution" Framing: Address the common pain points of home cooks (boring meals, lack of time, picky eaters) and present the spice blends as the simple, effective solution.
• •Emphasize Sensory Language: Use descriptive words that evoke taste and smell. Phrases like "the smell when you open the jars is unbelievable" from customer reviews are powerful—incorporate similar language into your copy.
• •Keep it Confident but Humble: Be bold in your claims about quality and freshness, but maintain the relatable, "from one cook to another" tone. Avoid corporate jargon and speak directly and honestly.
• •Show, Don't Just Tell: Continue leveraging video content (especially on TikTok and Instagram) that shows the spices in action. Quick, visually appealing recipe videos are the perfect vehicle to demonstrate the brand's values of simplicity and quality.

Social Perception

Aromi Spices is perceived as a premium, trustworthy, and effective brand that offers a solution for bland, uninspired meals and makes users feel more confident in the kitchen. It is seen as a high-quality product that delivers on its promise to enhance everyday cooking.

Copy Examples

• •Tired of takeout? Elevate your weeknight dinners from bland to brilliant in seconds. Our small-batch spice blends are made with real, fresh ingredients to bring incredible flavor to your table, no effort required. Taste the difference quality makes.
• •Stop letting flavorless spices gather dust in your pantry. The Hero Box is your secret weapon for incredible meals, every single time. Hand-blended in Brisbane from the freshest ingredients, these are the spices that will make you fall in love with cooking again. Your taste buds can thank us later.
• •From our kitchen to yours, blended fresh every week. We skip the warehouses and fillers, so you only get pure, potent flavor. This is what real spice tastes like.
• •WARNING: Once you try Aromi Spices, there's no going back. 🔥 Level up your kitchen game with flavor that actually slaps. Recipe details in the comments! #EasyRecipe #SpiceUpYourLife #AromiSpices
• •Proudly made in Brisbane, for food lovers all over Australia. When you choose Aromi, you're not just getting the freshest spices—you're supporting a small Aussie business with a passion for flavor. And we think that tastes pretty good.