Brand Tone

Friendly and Approachable, Knowledgeable and Passionate, Community-Oriented, Trustworthy and Reliable, Value-Driven

Brand Values

• •Freshness and Quality
• •Value for Money
• •Customer Satisfaction
• •Local and Community Support
• •Sustainability
• •Expertise and Passion

Best Practices

• •Always Emphasize Freshness and "Grown, Not Flown": Consistently highlight the unique selling proposition of flowers being grown on-site, leading to superior freshness and longevity. This is a major differentiator.
• •Maintain a Friendly, Welcoming Voice: Use warm, approachable language. Address the customer directly and personally. Reflect the positive staff interactions reported in reviews.
• •Clearly Communicate Value: While showcasing quality, don't shy away from mentioning fair pricing and the excellent value customers receive. Avoid overly luxurious or exclusive language.
• •Share Your Passion and Expertise: Weave in tips, flower facts, or brief insights into the growing process where appropriate (like in blog posts or social media captions) to reinforce knowledge and passion.
• •Highlight Community Connection: When relevant (e.g., local events, seasonal promotions), subtly reference the brand's local roots and commitment to the Christchurch community.

Social Perception

Highly Positive, Go-To for Fresh, Long-Lasting Flowers, Excellent Value, Friendly and Reliable Service Provider, Authentic and Local, Community Contributor

Copy Examples

• •Headline: From Our Gardens to Your Home: Experience the Aromaunga Difference. Body: Tired of flowers that wilt in days? At Aromaunga Baxters, we grow our own blooms right here in Christchurch, ensuring they arrive at your door bursting with freshness and life. Beautiful, long-lasting flowers at prices that make you smile – that's our promise.
• •Headline: Celebrate Life's Moments with Flowers That Truly Last. Body: Birthdays, anniversaries, or just because – make any occasion extra special with a stunning bouquet from Aromaunga Baxters. Our expert florists hand-pick the freshest, locally-grown flowers, crafting arrangements that bring joy for weeks, not just days.
• •Headline: The Secret to Christchurch’s Freshest Flowers? We Grow Them! Body: Why settle for less? As local growers, we bypass the middlemen, bringing our beautiful flowers straight from our Heathcote Valley glasshouses to you. This means incredible freshness, longer vase life, and fantastic value. Come see (and smell!) the difference.
• •Headline: More Bloom for Your Buck: Stunning, Locally-Grown Flowers. Body: At Aromaunga Baxters, we believe everyone deserves beautiful flowers. By growing our own, we offer exceptional quality and artistry without the hefty price tag. Let our friendly team help you choose the perfect arrangement today.
• •Headline: Supporting Local, Delighting You. Your Community Florist. Body: For decades, Aromaunga Baxters has been proud to be your Christchurch florist, growing and providing beautiful flowers for all of life's occasions. Thank you for supporting local and letting us share our passion with you.