Brand Tone

Nurturing, informative, and trustworthy

Brand Values

• •Natural & Pure
• •Therapeutic & Effective
• •Handcrafted & Quality
• •Ethical & Cruelty-Free
• •Educational & Empowering
• •Customer-Centric
• •Heritage & Experience

Best Practices

• •Emphasize Natural and Pure: Always highlight the use of organic, wild-crafted, and plant-based ingredients. Use words like 'pure,' 'natural,' 'botanical,' 'wholesome.'
• •Focus on Therapeutic Benefits: Clearly communicate how the products can enhance well-being, reduce stress, improve skin, or aid relaxation. Use phrases like 'supports,' 'promotes,' 'soothes,' 'revitalizes.'
• •Maintain a Nurturing and Supportive Voice: Use gentle, caring, and empathetic language. Address customer needs and aspirations for well-being. Words like 'discover,' 'embrace,' 'nourish,' 'your journey' can be effective.
• •Be Informative and Educational: Share knowledge about aromatherapy, ingredient benefits, and usage tips. This builds trust and positions the brand as an expert.
• •Highlight Craftsmanship and Heritage: Mention the handcrafted nature of products, small-batch production, and the brand's long-standing experience (since 1995) to reinforce quality and expertise.

Social Perception

Aroma Thyme Aromatherapy is generally perceived positively by its customers and the online community. They are seen as a reliable source for high-quality, natural aromatherapy products. Customers appreciate the effectiveness of the products, the natural ingredients, and the unique scent blends. The brand is often described as trustworthy, and many customers express long-term loyalty. The 'Scent of the Month' club and mystery boxes are particularly well-received, indicating an appreciation for discovery and value. The identity as a small, woman-run business also resonates positively with some consumers.

Copy Examples

• •Headline: Rediscover Your Calm. Naturally. Body: Life can be demanding. Our handcrafted aromatherapy blends, made with the purest organic essential oils, are here to help you find your center. Breathe in nature, breathe out stress. Explore our therapeutic solutions today. Call to Action: Shop Wellness Blends
• •Headline: Since 1995, Crafting Nature's Purest Scents for Your Well-being. Body: At Aroma Thyme, we believe in the power of authentic aromatherapy. Our founder, a Certified Clinical Aromatherapist, meticulously formulates each product with organic and wild-crafted ingredients. Experience the difference true nature makes. Call to Action: Learn Our Story
• •Headline: Gentle on Your Skin, Kind to the Planet. Body: Indulge in our luxurious body care, lovingly handmade with plant-based ingredients and never tested on animals. Nourish your skin with the goodness it deserves, naturally. Call to Action: Discover Natural Body Care
• •Headline: Unlock the Secrets of Aromatherapy. Each Month. Body: Join our Scent of the Month Club! Receive a curated selection of therapeutic essential oils and artisan blends delivered to your door. A beautiful surprise to elevate your well-being, month after month. Call to Action: Subscribe & Save
• •Headline: More Than Just a Scent. It's a Pathway to Peace. Body: Feeling overwhelmed? Our Anxiety & Stress Relief collection, infused with calming botanicals like Lavender and Chamomile, offers a natural way to soothe your mind and uplift your spirit. Find your sanctuary with Aroma Thyme. Call to Action: Find Your Peace