Brand Tone

Aspirational & Luxurious, Calming & Serene, Modern & Stylish, Inviting & Friendly

Brand Values

• •Well-being & Self-Care
• •Quality & Efficacy
• •Sensory Experience
• •Customer Satisfaction
• •Modern Living

Best Practices

• •Use Evocative Language: Employ descriptive words that appeal to the senses, particularly smell, and evoke feelings of calm, luxury, and well-being (e.g., "enchanting fragrances," "sensory delight," "tranquility," "serene").
• •Maintain an Uplifting and Positive Voice: Focus on the benefits and positive impact of the products on the customer's life and environment.
• •Emphasize Quality and Sophistication: Highlight the technology (e.g., cold-air diffusion) and the curated nature of the scents without being overly technical. Keep it accessible yet premium.
• •Be Consistent Across Platforms: While the format changes (e.g., short TikToks vs. descriptive website copy), the core message of accessible luxury, wellness, and a pleasant sensory experience should remain consistent.
• •Incorporate Social Proof Authentically: Use customer testimonials and positive reviews, like "My home smells like a 5 star hotel", to reinforce brand promises, ensuring they align with the established aspirational yet inviting tone.

Social Perception

Positive for Scent Experience, Mixed on Scent Intensity/Preference, Interest in Promotions, Emerging Brand

Copy Examples

• •Instagram Post (Image: Sleek diffuser in a beautifully decorated living room): Transform your home into a sanctuary. ✨ Our SoBe Plug-In Diffuser and signature Miami-inspired aromas don't just scent your space—they elevate every moment. Breathe in luxury, exhale calm. #Aromasobe #HomeSanctuary #LuxuryScents #WellnessJourney #MiamiVibes
• •Facebook Ad (Carousel showing different aroma bottles): Discover the essence of Miami with Aromasobe. From the vibrant energy of 'Miami Vibe' to the serene tranquility of 'Biscayne Bay,' find your perfect atmosphere. Subscribe today and receive a FREE SoBe Plug-In Diffuser to begin your sensory journey! Learn more: [Link to Website] #Aromatherapy #EssentialOils #HomeFragrance #SubscriptionBox #SoBeScents
• •TikTok Video Script (Fast-paced visuals of diffuser setup and pleasant home scenes): (Upbeat, trending audio) Stressed? 🤯 Unwind in SECONDS! ✨ Meet the Aromasobe diffuser. *shows easy plug-in* Choose your vibe... *shows aroma bottle* ...and just like that, your space is a 5-star retreat! 🤩 Link in bio for a FREE diffuser with subscription! #Aromasobe #HomeUpgrade #StressRelief #TikTokMadeMeBuyIt #AromaObsessed
• •Website Banner: Elevate Your Everyday. Experience the Art of Aroma with Aromasobe. Shop Diffusers & Signature Scents.
• •Email Subject Line (for a promotion): Your Exclusive Invitation: A FREE Diffuser to Transform Your Home Ambiance!