Tono de Marca

aspirational, serene, and sensory-focused

Valores de Marca

• •Accessibility and Affordability
• •Variety and Personalization
• •Quality and Efficacy
• •Enhancement of Well-being
• •Versatility

Mejores Prácticas

• •Use Sensory and Evocative Language: Instead of just naming a scent, describe the feeling or memory it evokes. Use words like "indulge," "envelop," "transport," "refresh," and "awaken" to connect with the customer's emotions and senses.
• •Focus on the Benefit, Not Just the Feature: The feature is a "concentrated fragrance oil." The benefit is that "only a few drops are needed to fill your entire room with a long-lasting scent, making it both effective and economical." Always frame the product's attributes in terms of how they improve the customer's life.
• •Maintain a Calming and Aspirational Tone: The copy should consistently reflect the brand's promise of creating a serene and elevated environment. Avoid urgent, high-pressure sales language. The tone should feel like a helpful suggestion for improving one's well-being.
• •Emphasize Value and Quality Together: Pair messages of affordability with reminders of quality. Use phrases like "premium quality without the premium price" or "luxury scents for every budget" to build trust and assure customers they are making a smart, high-value purchase.
• •Encourage Personalization and Discovery: Position the brand as a partner in the customer's scent journey. Use calls-to-action like "Find your signature scent," "Explore our collections," or "Create your perfect mood" to make the shopping experience feel personal and empowering.

Percepción Social

The general public and customers perceive Aromar as a reliable and cost-effective source for home fragrances. Positive sentiment is largely driven by the product's performance relative to its low price. Customers appreciate the high concentration and longevity of the scents, often expressing surprise at the quality for the cost. The wide range of available fragrances is another significant point of praise, allowing for experimentation and discovery. However, there is some mixed feedback. A minority of reviews on platforms like Walmart mention that certain scents can be weaker than expected. There are also isolated complaints regarding customer service, specifically when dealing with incorrect orders fulfilled by third-party vendors, which can impact brand perception even if not directly the fault of Aromar.com. Overall, the brand is seen as a strong contender in the budget-friendly segment of the market, delivering a satisfying sensory experience without the high price tag of luxury competitors.

Ejemplos de Copy

• •Your Signature Scent is Waiting. Transform your home into a sanctuary with fragrances that feel like you.
• •Let your space bloom. 🌸 Our new 'Innocence' fragrance oil blends powdery peony and fresh jasmine to create a pure, renewing aroma. Just a few drops are all it takes to transport your mind to simpler, serene times. Tap to indulge your senses.
• •Headline: The Affordable Secret to a Luxury-Smelling Home Body: You don't need to spend a fortune to live in an oasis of calm. Our highly-concentrated fragrance oils start at just $5.99 and are crafted to provide a long-lasting, beautiful scent. From calming Lavender Fields to refreshing Cool Waters, find your perfect ambiance with Aromar. Shop now for free shipping over $50!
• •Stressed? Anxious? Your aromatherapy solution is here.
• •Capture the essence of pure comfort. Our 'Fresh Linens' fragrance oil wraps your home in the clean, crisp scent of freshly laundered sheets dried in a summer breeze. Perfect for creating a consistently welcoming and refreshing atmosphere in any room. Elevate your everyday.