Brand Tone

Authentic, Welcoming, and Community-Focused

Brand Values

• •Authenticity
• •Community
• •Tradition
• •Nostalgia & Connection
• •Reliability

Best Practices

• •Speak the Language of Home: Continue using a mix of Dutch and Romanian (or other relevant languages) in social media posts. This bilingual approach is your strongest tool for building community and showing genuine understanding.
• •Focus on Feelings, Not Just Features: Instead of just saying 'We sell sausages,' use evocative language like 'The taste of a weekend barbecue back home' or 'Just like you remember.' Connect the product to a memory or tradition.
• •Be a Community Hub: Use your platforms to share more than just products. Post about local Romanian/Balkan events, share customer photos (with permission), or ask questions about favorite family recipes. This reinforces your role as a central point for the community.
• •Maintain a Genuine, Simple Visual Style: Your current product-focused, unpolished visual style works because it feels authentic. Avoid overly corporate or slick marketing images. Keep it real, like a photo you’d send to a friend showing what’s new at the local shop.
• •Emphasize Authenticity in Every Message: Always tie your products back to their origin. Mentioning 'authentic,' 'traditional,' 'imported from Romania,' or 'family recipe' reinforces your core value and justifies why customers should choose you over a generic supermarket.

Social Perception

Aroma Plaza is perceived by its customers as an essential cultural hub and a trusted local provider. It is viewed as more than just a grocery store; it is a vital connection to their home country and heritage. The comments on social media reflect a loyal customer base that sees the brand as 'their' store—a reliable place to find authentic goods and feel understood. This perception is built on trust, cultural affinity, and consistent service.

Copy Examples

• •The Taste of Home, Freshly Arrived! Just in! We've unpacked a fresh delivery of authentic Zacusca from Romania. Just like `bunica` used to make. Come get yours while it’s still on the shelves. We're waiting for you! #RomanianFood #AromaPlaza #TasteOfHome #Amsterdam
• •Ready for the Weekend Grill? Your weekend deserves the best. Our famous Mici and fresh Cârnați de casă are on special offer! Fire up the grill and enjoy the authentic flavors you love.
• •Everything for Your Easter Table, All in One Place. From `cozonac` and `pasca` to fresh lamb and red-dyed eggs, we have all the traditional goodies to make your Easter celebration complete. We wish our entire community a joyful and peaceful holiday! `Paște Fericit!`
• •More than a store. We’re not just here to sell products. We’re here to bring you that feeling of home, one bite at a time. Thank you for being part of our community. #AromaPlaza #Community #BalkanFood
• •What are you cooking tonight? Whether it's a comforting `ciorbă` or a simple dish with your favorite cheese, we've got the fresh ingredients you're looking for. Stop by the store at Pieter Calandlaan 89—we’d love to see you!