Brand Tone

Sophisticated, Luxurious, Playful, Approachable, Conscious, and Passionate.

Brand Values

• •Quality and Craftsmanship
• •Sustainability
• •Creativity and Uniqueness
• •Indulgence and Relaxation
• •Integrity

Best Practices

• •Embrace the "Playful Luxury" Duality: Consistently balance sophisticated language ("elevate," "exquisite," "curated") with fun, accessible phrasing ("happy hour," "smells so good," "no hangover"). This unique mix is the core of the brand's voice.
• •Incorporate Sensory Cocktail Language: Use descriptive words from the world of mixology. Terms like "zesty," "bubbly," "smoky," "rich," "on the rocks," "neat," and "infused" reinforce the product theme and make descriptions more vivid.
• •Always Circle Back to Sustainability: Make the "reusable glassware" and "eco-friendly soy wax" a consistent part of the messaging. The "Relax Responsibly" tagline should be a staple in website footers, email signatures, and social media bios to anchor the brand's commitment.
• •Sell an Experience, Not Just a Candle: Frame the products as a way to create an atmosphere or an experience. Use copy that invites customers to "craft a moment," "unwind in style," or "bring happy hour home." This elevates the product beyond a simple home good.
• •Lead with the Founders' Story: Authenticity is key for a small, handcrafted brand. Regularly share the story of Baleigh and Russell's passion project. This builds a human connection and fosters trust, differentiating the brand from larger, impersonal companies.

Social Perception

Due to limited online presence and independent reviews, the social perception of Aroma on the Rocks is still forming. The brand is likely perceived positively as a small, passion-driven business, but faces low visibility and a lack of broad awareness. There is no evidence of negative perception.

Copy Examples

• •Your favorite nightcap now comes with a wick. Our Espresso Martini candle fills the room with rich coffee and sweet vanilla notes—the perfect pick-me-up for a relaxing night in. Indulge your senses. #AromaOnTheRocks #CocktailCandles #RelaxResponsibly
• •Happy Hour for Your Home. Discover our collection of handcrafted, cocktail-inspired soy candles. Made with reusable glassware for a luxury that lasts.
• •All the zest without the salt rim. This vibrant candle blends zesty lime and a hint of jalapeño for a scent that's daringly fresh. Poured in a reusable rocks glass, it’s the perfect way to light up your space and relax responsibly.
• •Hi [Customer Name], an unforgettable evening is about more than what's in your glass. It's about the atmosphere. Our alcohol-inspired candles are designed to help you craft those perfect moments. Explore our Mocktail Collection and find your new signature scent.
• •From a side hustle to a passion project. We're Baleigh and Russell, and we started Aroma on the Rocks to share our love for great company, creative drinks, and relaxing moments. Every candle is hand-poured in Charleston with that spirit in mind. Thank you for helping us make every moment shine. #HandcraftedWithLove #SmallBusiness #AromaOnTheRocks