Brand Tone

Aspirational, Trustworthy, Accessible Luxury

Brand Values

• •Authenticity
• •Accessibility/Affordability
• •Quality & Luxury
• •Customer Satisfaction & Trust
• •Individuality & Expression
• •Experience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand’s tone (e.g., aspirational yet accessible, trustworthy, expert) and provide examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Know Your Audience Deeply: Understand the aspirations, desires, and language of your glamour conscious yet value-seeking Nigerian audience. Tailor copy to resonate with their pursuit of individuality and luxury.
• •Highlight Unique Selling Propositions (USPs) Consistently: Continuously weave in core values like 100% authenticity, accessibility of luxury, 18 years of trust, and expressing individuality into all communications.
• •Balance Aspiration with Accessibility: While showcasing luxury brands, ensure the language remains inviting and doesn't alienate customers seeking affordability. Use phrases that bridge this gap, like luxury made accessible.
• •Maintain Authenticity in Claims: Ensure all marketing copy accurately reflects the products and services offered. Back up claims of trust and authenticity with clear policies and customer service practices. If you say 24/7 support, ensure it's available.

Social Perception

A trusted, leading retailer for authentic luxury and niche perfumes in Nigeria, catering to a glamour-conscious clientele while making these products accessible.

Copy Examples

• •Headline: Discover Your Signature. Experience Authentic Luxury. Body: At Aroma Exclusive, we bring the world's most coveted fragrances to you. Indulge in 100% genuine perfumes from Dior, Chanel, Creed, and more – all made accessible. Express your unique glamour. Call to Action: Shop Now & Be Noticed.
• •Headline: The Essence of You, Guaranteed Authentic. Body: For over 18 years, Aroma Exclusive has been Nigeria's trusted source for luxury scents. Find your perfect match from our vast collection of premium and niche perfumes. Why just wear a fragrance, when you can wear a statement? Call to Action: Explore Our Collections.
• •Headline: Luxury Within Reach. Your Journey to Exquisite Scents Starts Here. Body: We believe everyone deserves to experience the allure of fine fragrances. Aroma Exclusive makes luxury affordable, offering iconic brands and hidden gems. Our dedicated team is here to help you find a scent that truly expresses your individuality. Call to Action: Visit Aroma Exclusive Today.
• •Headline: Get Noticed. Authentic Perfumes for the Glamour Conscious. Body: Make an unforgettable impression with a fragrance from Aroma Exclusive. We curate the finest authentic perfumes for men and women who desire to stand out. Experience luxury, delivered with care. Call to Action: Find Your Power Scent.
• •Headline: Nigeria's Home of Authentic Luxury Fragrances. Body: Aroma Exclusive is your premier destination for genuine designer and niche perfumes. With 5 luxury stores and 24/7 online support, discovering your next signature scent has never been easier or more trustworthy. Call to Action: Discover True Aroma.