Brand Tone

Aspirational yet Accessible, Enthusiastic & Trendy, Informative & Engaging, Direct & Sales-Oriented

Brand Values

• •Accessibility of Luxury
• •Value for Money
• •Variety and Choice
• •Quality (in terms of scent similarity)
• •Customer Connection/Community

Best Practices

• •Balance Aspiration with Accessibility: Always pair luxurious descriptions with reminders of affordability and value. Use evocative language that speaks to desire and quality, but ensure the overall message remains inclusive and not elitist.
• •Stay Enthusiastic and Current: Keep up with fragrance trends, especially on platforms like TikTok. Use lively, energetic language. Reference popular culture or "dupe" culture where appropriate for the platform, showing you're in the know.
• •Emphasize Discovery and Variety: Highlight the journey of finding a new scent. Use copy that encourages exploration of different fragrance families and brands within your catalogue. Position the brand as a gateway to a wider world of perfumery.
• •Be Direct and Benefit-Oriented: Clearly communicate what the customer gains – a great scent, good value, fast delivery, the feeling of luxury. Make calls to action clear and compelling.
• •Maintain a Customer-Centric Voice: Even when being informative or sales-driven, write as if you're talking to a fellow fragrance lover. Address their desires (smelling good, finding bargains) and potential concerns (quality, authenticity of experience) in a relatable way. When issues arise (as per some negative reviews), transparent and empathetic communication in customer service copy is crucial to align with a positive brand perception.

Social Perception

Provider of Affordable Alternatives, Hit-or-Miss Quality/Service, Trendy and Online-Savvy, Distributor Focus

Copy Examples

• •Headline: Unlock a World of Luxury Scents. Without the Luxury Price Tag. Body: Discover your new signature fragrance from Aroma Concepts UK. We bring you exclusive and niche perfumes, from intoxicating ouds to fresh florals, all crafted to inspire. Indulge your senses, affordably. Shop now! Call to Action: Explore Collections
• •Social Media Post (TikTok/Instagram): Visual: Fast-paced montage of perfume bottles, spraying, happy people. Text Overlay: ✨ Viral Scents? We Got 'Em! ✨ Smell like a million bucks without breaking the bank. 😉 Caption: Why choose between quality and price? At Aroma Concepts UK, you get BOTH. Tap to discover trending fragrances and irresistible dupes that have everyone talking! #AromaConceptsUK #AffordableLuxury #PerfumeDupe #FragranceLover #ScentOfTheDay Call to Action: Shop Link in Bio!
• •Email Subject: Psst... Your Next Favourite Perfume is Waiting (and it's on sale!) Body: Hi [Customer Name], Ready to turn heads? Dive into our latest arrivals and rediscover timeless classics at Aroma Concepts UK. From the deep allure of Paris Corner to the captivating blends of Fragrance World, find high-quality perfumes that express *your* unique style. Plus, enjoy [Discount]% off this week only! Call to Action: Find Your Scent & Save
• •Product Description Snippet (for a popular "inspired by" scent): Product Name: Emir Valour (Inspired by [Popular Niche Brand]) Description: Experience the essence of sophisticated rebellion. Emir Valour captures the bold spirit of [Popular Niche Brand's Scent Name] with its captivating blend of [Key Note 1], [Key Note 2], and [Key Note 3]. A powerful, long-lasting aroma that offers a touch of audacious luxury, made accessible. Dare to be unforgettable. Call to Action: Add to Cart
• •Blog Post Intro: Title: Smell Amazing, Spend Smarter: Your Guide to Affordable Niche Perfumes Intro: Ever scrolled through luxury perfume accounts, dreaming of those exquisite bottles but wincing at the prices? We get it. At Aroma Concepts UK, we believe everyone deserves to experience the joy of a truly special fragrance. That's why we're passionate about bringing you incredible niche and designer-inspired scents that deliver on quality, complexity, and (most importantly) value. Let's explore how you can build an enviable perfume wardrobe without emptying your wallet... Call to Action: Read More