Brand Tone

friendly, community-focused, and enthusiastic

Brand Values

• •Community and Connection
• •Comfort and Quality
• •Customer-Centricity
• •Exclusivity and Timeliness

Best Practices

• •Always Prioritize a Friendly, Conversational Tone: Write as if you are talking to a friend. Use contractions (e.g., "you're," "it's"), ask questions, and use emojis where appropriate to keep the tone light and engaging.
• •Highlight Comfort and Practicality: Consistently mention key features that customers value, such as soft fabrics, versatile styles, and the all-important pockets. This reinforces the brand's commitment to practical and comfortable clothing.
• •Foster a Sense of Community: Address your audience as a collective (e.g., "Aroma family," "Aroma inner circle"). Encourage interaction by asking for opinions, running polls in the Facebook group, and featuring customer photos.
• •Create Urgency Through Exclusivity: Emphasize the limited nature of pre-order batches and new arrivals. Use phrases like "limited run," "once they're gone, they're gone," and clear closing dates for orders to motivate purchasing decisions.
• •Maintain a Consistent Voice Across All Platforms: Whether posting on Instagram, sending an email, or updating the website, the core tone should remain the same. The voice should always be enthusiastic, approachable, and focused on the customer's comfort and style.

Social Perception

The public and customer perception of Aroma Clothing Boutique appears to be positive, viewing it as a trustworthy and personable small business.

Copy Examples

• •Stop what you're doing! 🛑 Our brand-new 'Sunset Dream' loungers just dropped, and they are everything you need for a cozy evening in. Yes, they have pockets! 😉 Tap the link in our bio to snag a pair before they're gone. These are part of a limited run, so don't wait!
• •Hey Aroma family! ❤️ We're so excited to launch our next pre-order: The Autumn Harvest Collection! 🍂 Think warm plaids, soft hoodies, and leggings perfect for apple picking. Check out the album and let us know your favorite print in the comments below! Pre-orders close Friday!
• •Meet your new favorite hoodie. Seriously. Made from an ultra-soft cotton blend, this is the perfect piece to keep you cozy from your morning coffee run to your evening movie marathon. With a relaxed fit and a kangaroo pocket deep enough for your essentials, you'll wonder how you ever lived without it.
• •Psst... A little something special is inside for you! Because you're part of the Aroma inner circle, we wanted to give you first dibs on our upcoming 'Holiday Sparkle' collection. Plus, enjoy a 15% off thank-you discount on your next order. We love having you in our community!
• •Tired of clothes that are just 'meh'? At Aroma Clothing Boutique, we believe your everyday outfits should be comfortable, fun, and full of personality. We specialize in high-quality, vibrant leggings, and loungewear you'll want to live in. Discover your new favorite outfit today!