Brand Tone

Empowering, entrepreneurial, supportive, friendly, approachable, direct, and business-focused.

Brand Values

• •Empowerment of Entrepreneurs
• •Quality and Accessibility
• •Community and Support
• •Black-Owned Business Pride

Best Practices

• •Always Empower: Frame your copy to inspire action and confidence. Use words like "your," "launch," "create," and "build" to put the focus on the customer's journey and potential.
• •Keep it Friendly and Relatable: Use a conversational and approachable tone. Incorporate popular slang and hashtags relevant to the beauty and entrepreneur communities on platforms like TikTok and Instagram.
• •Highlight a Partnership, Not Just a Transaction: Position the brand as a supportive partner. Use phrases like "we're here for you," "let's grow together," and share success stories and tips that provide real value beyond the product itself.
• •Be Direct and Clear: When talking about the business aspects (how to order, pricing, shipping), be straightforward and easy to understand. An FAQ page and clear product descriptions are essential.
• •Maintain Authenticity: Consistently own the identity as a black-owned, female-focused brand that champions small business. This authenticity builds trust and a loyal community.

Social Perception

Overwhelmingly positive, perceived as a trustworthy vendor offering high-quality products, excellent customer service, fast shipping, and professional customization options.

Copy Examples

• •Stop dreaming and start selling. With our high-quality, vegan wholesale lip gloss, your brand is just an order away. We handle the creation, you handle the success. #BeautyBoss #LipGlossVendor
• •Your logo on our gloss. It's that simple. We offer professional, custom branding on all our wholesale orders because we believe in your vision. Let's make it official. #BrandBuilding #EntrepreneurLife
• •Your customers deserve the best. Our non-sticky, beautifully scented lip glosses and fluffy lashes are the affordable luxury your brand needs. Order a sample and feel the difference. #WholesaleBeauty #AffordableLuxury
• •Thousands of entrepreneurs started their journey with us. With low minimum orders and fast, reliable shipping, we make it easy to start small and dream big. What are you waiting for? #SmallBusinessSupport #FemaleOwned
• •Ready to be your own boss? Our wholesale program is your first step. Get pre-filled, ready-to-sell lip gloss delivered to your door. We even have an e-book to guide you through the rest. #LipGlossBusiness #StartYourBusiness