Brand Tone

Passionate, Knowledgeable, and Quality-Focused

Brand Values

• •Artisanal Quality & Craftsmanship
• •Value and Accessibility
• •Authenticity and Transparency
• •Customer-Centricity

Best Practices

• •Lead with Passion, Follow with Quality: Start with evocative, sensory language and always support it by mentioning the commitment to high-quality ingredients, blending, and performance.
• •Embrace the "Inspired By" Identity: Be transparent and confident. Use phrases like "Our tribute to" or "Inspired by the legendary" to build trust and manage expectations.
• •Use Community Language: Incorporate terms used by fragrance enthusiasts like "longevity," "projection," "sillage," and "dry-down" to show you understand customer values.
• •Tell the Artisan Story: Consistently reference the brand's origins and the founder's personal involvement, reinforcing the artisanal, non-corporate value proposition.
• •Focus on the Feeling, Not Just the Price: While value is a key selling point, the copy should focus on the experience, confidence, and luxury a great scent provides, with affordability as the final justification.

Social Perception

The brand is perceived as a top-tier producer of high-quality inspired fragrances in the Indian market, praised for scent accuracy, ingredient quality, and impressive performance. The founder, Kapil, is widely regarded as genuine, cooperative, and knowledgeable, adding significant credibility. While overall positive, some note inconsistent longevity across products and areas for improvement in direct marketing.

Copy Examples

• •The Scent of Luxury, Reimagined. Why just admire from a distance? We meticulously craft fragrances inspired by the world's most iconic scents, using high-quality oils and artisanal passion. Experience the feeling of 'the one' without the price tag. Discover your new signature. #AromaArtisans #InspiredPerfumery #NicheQuality
• •Bahama Bleu (Inspired by Bleu de Chanel): A tribute to timeless masculinity. Bahama Bleu opens with a refreshing wave of minty citrus before settling into a profoundly woody, aromatic heart. We crafted this for the man who carves his own path. It's not just a scent; it's a statement of confident freedom, built to last from the boardroom to the boardwalk.
• •That \u20ac300 fragrance you love? Try our version for \u20ac30. Crafted with passion, reviewed by experts. See why the community is raving about our quality.
• •Opulent. Exquisite. Attainable. We believe masterful perfumery shouldn't be exclusive. Journey through our collection of artisan-crafted fragrances and find a scent that truly defines you. Explore the Collection
• •The Art of the Blend: Why We Wait Six Months for One Ingredient. A great fragrance is a story told in molecules. For our 'Celestial Seduction', the heart is a specific almond note that's only available from one source. Last season, we had to wait. Why? Because quality is our core value. It's the difference between a copy and a true tribute. Read more about our obsessive pursuit of the perfect raw materials.